Ready to get motivated? Let's dive into a viral format that offers valuable life advice. You may already know about David Goggins, the Navy Seal turned ultra-marathoner and motivational speaker who has taken Instagram by storm. With over 9 million followers, he's captured the attention of millions with a format we call Active Life Lessons.
But what’s the secret to getting millions of views with Active Life Lessons?
Here’s a few key tactics:
- The lessons throw curveballs. Active Life Lessons build up expectations and then surprises with mind-blowing revelations you never saw coming.
- The advice isn't only for super-fit folks. It's gold for anyone looking to improve themselves. No matter who you are, these lessons offer something valuable to share.
- Active Life Lessons cut through the noise with brutally honest and counterintuitive insights that aren’t the typical self-help cliches.
- He doesn't just talk the talk, he walks, runs, and swims it too. David combines intense physical activity with powerful life lessons. It's a winning combo.
- This guy means business. He speaks loud, clear, and with absolute passion, energy, and conviction.
So, what's the takeaway for you and your content?
Well, let me break it down for you.
First, it's tempting to tone down your message, but audiences crave authenticity. Don't be afraid to take bold risks and speak from your heart.
Second, you don't have to be an athlete to embrace this format. Any action can be paired with sharing advice: from detailing a car to knitting a sweater or playing with a child. The key is to connect your words with a physical activity to captivate your audience.
Are you ready to take on this shareable format and give it your all? Let's go for it!
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
