An iconic classic turns to Hook Points to reimagine brand, relationships and talent
MTV has been a market innovator for over three decades. When it sought new ways to deepen its brand, talent and relationships, we turned to Hook Points.
- Created a strategic joint venture partnership with MTV to help supply technology as a Hook Point. This helped forge stronger business relationships with premiere talent, including celebrities, musicians and athletes
- Created a NBC/MTV joint venture for extreme sports event business DewTour, a strategic relationship with video game Rock Band, and a partnership with the media company Vice
- These technology Hook Points were also leveraged by VH1, CMT and Comedy Central
- The result allowed MTV to expand relationships for monetization, growth and opportunities to scale