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MTV

An iconic classic turns to Hook Points to reimagine brand, relationships and talent

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MTV has been a market innovator for over three decades. When it sought new ways to deepen its brand, talent and relationships, we turned to Hook Points.

  • Created a strategic joint venture partnership with MTV to help supply technology as a Hook Point. This helped forge stronger business relationships with premiere talent, including celebrities, musicians and athletes
  • Created a NBC/MTV joint venture for extreme sports event business DewTour, a strategic relationship with video game Rock Band, and a partnership with the media company Vice
  • These technology Hook Points were also leveraged by VH1, CMT and Comedy Central
  • The result allowed MTV to expand relationships for monetization, growth and opportunities to scale

If you want to dive in deeper about our work with MTV, apply to work with us