A global star harnesses Hook Points to delight and engage her audience in a new way
Singer-songwriter Taylor Swift knows the power of connecting with her fans. We helped her leverage Facebook as a Hook Point to increase fan interaction online.
- Built a platform to turn any Facebook page into a personalized and customized Taylor Swift fan site instantly and automatically as a Hook Point
- Fans engaged and expressed themselves in an exciting new way, while Taylor tapped into new channels for interaction and growth. Over 30,000 Taylor fan sites were built in a few short months.
- Our technology platforms also helped increase time spent on Taylor’s from less than 45 seconds up to 26 minutes.
- We also leveraged Hooks Points to help Taylor reach her first-ever million dollar month in sales from her online store