About us
Discover your true greatness through brand excellence.
We’re about people. We put human beings at the forefront of everything we do, ensuring our ideas and plans are culturally rich and consumer-led.
![](https://cdn.sanity.io/images/g7d1q21b/production/38541bda46b1125f5804040a376a3675f1f35533-1920x685.jpg?auto=format&fit=max&q=75&rect=0,0,1920,685&w=1920)
About HookPoint
At Hook Point, our strength lies in our people - a diverse team of the brightest minds in social media strategy and creative content. Led by Brendan Kane, our Founder and CEO, we are a collective of visionaries, each bringing unique insights and expertise to the table.
We've been at the forefront of digital innovation for 18 years, transforming the landscape of social media marketing.
Through our process, we have achieved over 60 billion views, inspiring us to continue pushing the boundaries of what's possible.
We've not just built followings; we've fostered communities, generating over 100 million followers for our clients, connecting individuals with brands.
We understand that each brand has a unique story and audience. Our approach is tailored 'For You', ensuring that every strategy is as individual as your brand, designed for your specific path to success.
Our team of experts
We work with some of the brightest social media strategists and creatives in the industry.
![Profile image of Brendan Kane](https://cdn.sanity.io/images/g7d1q21b/production/c76554b8c26dacf73279f5973d78e91ff1189417-800x800.jpg?auto=format&fit=max&q=75&w=800)
Brendan Kane
Founder and CEO
![Profile image of Jeff King](https://cdn.sanity.io/images/g7d1q21b/production/2d395bde1ed9e6c39432be7fa3708d386c753770-800x800.jpg?auto=format&fit=max&q=75&w=800)
Jeff King
President
![Profile image of Paulo de Sousa](https://cdn.sanity.io/images/g7d1q21b/production/053eabe9a09e864acb581041fbf9454fba491284-800x800.jpg?auto=format&fit=max&q=75&w=800)
Paulo de Sousa
Chief Administration Officer
![Profile image of Dave Cohen](https://cdn.sanity.io/images/g7d1q21b/production/028e3b57feaa164f9fb9ea421476923acb0a1668-800x800.jpg?auto=format&fit=max&q=75&w=800)
Dave Cohen
Financial Advisor
![Profile image of José Brízida](https://cdn.sanity.io/images/g7d1q21b/production/f951266a1db4128d3513f8b6e57228e67dd14199-3024x4032.png?auto=format&crop=entropy&fit=crop&h=890&q=75&w=890)
José Brízida
Chief Marketing Officer
![Profile image of Luke Evenson](https://cdn.sanity.io/images/g7d1q21b/production/5bda3d0e6a87800da35e1960f6a4ea923153504c-800x800.jpg?auto=format&fit=max&q=75&w=800)
Luke Evenson
Creative Director
![Profile image of Melissa Huisman](https://cdn.sanity.io/images/g7d1q21b/production/f2b7b3523a023b22f797b475091236d3134ea331-800x800.jpg?auto=format&fit=max&q=75&w=800)
Melissa Huisman
Lead Writer & Project Manager
![Profile image of Samantha Jane Bee](https://cdn.sanity.io/images/g7d1q21b/production/23283d15cab35cc83754c6587afd8e4b8223f6b6-800x800.jpg?auto=format&fit=max&q=75&w=800)
Samantha Jane Bee
Client Services Manager
![Profile image of Ana Gilbert](https://cdn.sanity.io/images/g7d1q21b/production/34c3dee9a5639e7170f4da221195b68c736788be-800x800.jpg?auto=format&fit=max&q=75&w=800)
Ana Gilbert
Project Manager
![Profile image of Leonor Rebelo](https://cdn.sanity.io/images/g7d1q21b/production/f2c61f99d02b0af491b44bc9d0c72e2de555536f-800x800.jpg?auto=format&fit=max&q=75&w=800)
Leonor Rebelo
Executive Assistant
![Profile image of Sharon Hunt](https://cdn.sanity.io/images/g7d1q21b/production/54b140305b3e77e039302ac1a2b1e4abb7d84e8a-800x800.jpg?auto=format&fit=max&q=75&w=800)
Sharon Hunt
Online Business Manager
![Profile image of Michael Glines](https://cdn.sanity.io/images/g7d1q21b/production/a18b10caca18aff227f0555cd71a0b54e3d4f8bf-800x800.jpg?auto=format&fit=max&q=75&w=800)
Michael Glines
Senior Creative Specialist
![Profile image of Austin Riley](https://cdn.sanity.io/images/g7d1q21b/production/d210a992052de15b4ef4976cf1db683584d34e7b-800x800.jpg?auto=format&fit=max&q=75&w=800)
Austin Riley
Video Editor & Creative Specialist
![Profile image of Derrien King](https://cdn.sanity.io/images/g7d1q21b/production/4627e70d9aea9b503c92a1d986391b7fcf3cf4a6-800x800.jpg?auto=format&fit=max&q=75&w=800)
Derrien King
Communications Specialist
![Profile image of Ash Abbott](https://cdn.sanity.io/images/g7d1q21b/production/c7cba8410163632d4fd88a078e11502210f6d1bf-6000x4000.jpg?auto=format&crop=entropy&fit=crop&h=890&q=75&w=890)
Ash Abbott
Video Editor & Script Writer
![Profile image of Ren Shelburn](https://cdn.sanity.io/images/g7d1q21b/production/1425b975bbb945b3a4ff5be31d85d83bf47c3e0c-2433x3244.jpg?auto=format&crop=entropy&fit=crop&h=890&q=75&w=890)
Ren Shelburn
Creative Strategist
![Profile image of João Henriques](https://cdn.sanity.io/images/g7d1q21b/production/293c10253b9972c2e2cf168df81b861600fe8e76-500x500.png?auto=format&fit=max&q=75&w=500)
João Henriques
Paid Media Expert
![Profile image of Danielle Goldenberg](https://cdn.sanity.io/images/g7d1q21b/production/e77d84869f2eb1ff5b1f266a13a1b95804000bbc-800x798.jpg?auto=format&crop=entropy&fit=crop&h=798&q=75&w=798)
Danielle Goldenberg
Marketing Assistant
![Profile image of Jasna Hodzic](https://cdn.sanity.io/images/g7d1q21b/production/ecc4c779c2f3716074133d7cc9efad87b35f96f9-800x800.jpg?auto=format&fit=max&q=75&w=800)
Jasna Hodzic
Analyst
![Profile image of Andrew Tarkington](https://cdn.sanity.io/images/g7d1q21b/production/3364ebbd854e05abfddcb8101a10029fb94cc8ca-2000x1333.jpg?auto=format&crop=entropy&fit=crop&h=890&q=75&w=890)
Andrew Tarkington
Analyst
![Profile image of Tom Byrappa](https://cdn.sanity.io/images/g7d1q21b/production/b05161a06e11616b77ffffeb79477aeb1a59c432-662x661.jpg?auto=format&crop=entropy&fit=crop&h=661&q=75&w=661)
Tom Byrappa
Executive Consultant
![Profile image of Natalia Sokolova](https://cdn.sanity.io/images/g7d1q21b/production/10b21a5c7c0a4b1070740c1c2d00953521c97ba4-662x661.png?auto=format&crop=entropy&fit=crop&h=661&q=75&w=661)
Natalia Sokolova
Executive Consultant
![Profile image of Nicole Ticknor](https://cdn.sanity.io/images/g7d1q21b/production/343d7bac80478cb355261cdd3cdf459a2d547035-662x661.png?auto=format&crop=entropy&fit=crop&h=661&q=75&w=661)
Nicole Ticknor
Executive Consultant
![Profile image of Danny Swenson](https://cdn.sanity.io/images/g7d1q21b/production/cafa69d4ba5779f55473d4b3f29ed1ac4041c29a-662x661.jpg?auto=format&crop=entropy&fit=crop&h=661&q=75&w=661)
Danny Swenson
Executive Consultant
![Profile image of Parker Allen](https://cdn.sanity.io/images/g7d1q21b/production/d36b70987f8307e89a1d245271a8eb7f7516560f-662x661.png?auto=format&crop=entropy&fit=crop&h=661&q=75&w=661)
Parker Allen
Executive Consultant
![Profile image of Pedro Almeida](https://cdn.sanity.io/images/g7d1q21b/production/289b3a3a6678c21c3971a1de5b0d6ddba45aa9cf-612x612.png?auto=format&fit=max&q=75&w=612)
Pedro Almeida
Customer Connection Specialist
![Profile image of Rodrigo Silva](https://cdn.sanity.io/images/g7d1q21b/production/1e43b119f362dea622a861d97a5f70570a96abfe-1080x1553.png?auto=format&crop=entropy&fit=crop&h=890&q=75&w=890)
Rodrigo Silva
Customer Connection Specialist
![Profile image of Helder Guerreiro](https://cdn.sanity.io/images/g7d1q21b/production/1cf2903b73385a4425d7b1da27950412e404977b-884x994.jpg?auto=format&crop=entropy&fit=crop&h=884&q=75&w=884)
Helder Guerreiro
Customer Connection Specialist