About us
Discover your true greatness through brand excellence.
We’re about people. We put human beings at the forefront of everything we do, ensuring our ideas and plans are culturally rich and consumer-led.

About HookPoint
At Hook Point, our strength lies in our people - a diverse team of the brightest minds in social media strategy and creative content. Led by Brendan Kane, our Founder and CEO, we are a collective of visionaries, each bringing unique insights and expertise to the table.
Billion views
Through our process, we have achieved over 60 billion views, inspiring us to continue pushing the boundaries of what's possible.
Million followers
We've not just built followings; we've fostered communities, generating over 100 million followers for our clients, connecting individuals with brands.
Billion in revenue
We’ve contributed to generating over $1 billion in revenue for our clients, driving significant growth and success in various industries.
Years of experience
We've been at the forefront of digital innovation for 18 years, transforming the landscape of social media marketing.
People worldwide use social media, with an average user spending 151 minutes on the platform per day. (Statista)
According to Hubspot, 71% of consumers are more likely to make a purchase based on a social media reference.
Of consumers trust social media reviews more than personal recommendations (BrightLocal)
Of customers are more loyal to brands with a social media presence (Datareportal)
of Americans said that communicating with a brand directly on social media increased their overall trust in that brand.
Of marketers agree that social media has boosted their business exposure and 75% link social media to increased website traffic. (Social Media Examiner)
Our team of experts
We work with some of the brightest social media strategists and creatives in the industry.

Brendan Kane
Founder and CEO

Jeff King
President

Paulo de Sousa
Chief Administration Officer

Dave Cohen
Financial Advisor

José Brízida
Chief Marketing Officer

Luke Evenson
Creative Director

Melissa Huisman
Lead Writer & Project Manager

Samantha Jane Bee
Client Services Manager

Debora Carlos
Client Services Coordinator

Sharon Hunt
Online Business Manager

Michael Glines
Senior Creative Specialist

Austin Riley
Video Editor & Creative Specialist

Derrien King
Communications Specialist

Ash Abbott
Video Editor & Script Writer

Ren Shelburne
Creative Strategist

Bernardo Pita
Marketing Manager

Lauri Costa
Marketing Assistant

Danielle Goldenberg
Project Manager

Jasna Hodzic
Analyst

Bella Shing
Aligned Growth Specialist

Andrew Tarkington
Analyst

Tom Byrappa
Executive Consultant

Natalia Sokolova
Executive Consultant

Danny Swenson
Executive Consultant

Parker Allen
Executive Consultant

Arpit Akhaury
Executive Consultant

Royce Butler
Executive Consultant