Schedule your strategy call with Hook Point

Hook Point is here to partner with you in creating breakthrough content that aligns with your values, resonates with your audience, and sustainably grows your brand on social media.


Our team of experts use a data-driven framework to reverse-engineer successful content and apply these insights to our client's social media strategies.

Ready to Scale Your Brand?

Learn the exact strategies that have helped our clients generate billions of views, millions of followers, and real revenue—without wasting time or ad spend on strategies that don’t work.

Our Results

Our process doesn't rely on your team size, budget, or experience in social media. Instead, our mission is to provide you with in-depth training, expert guidance, a customized strategy and a deep understanding of social media's intricacies.

To learn more about how Hook Point can help you see tangible results from your social media campaigns, schedule a call with our team.

We look forward to helping you reach your goals!

60B

Billion views

Through our process, we have achieved over 60 billion views, inspiring us to continue pushing the boundaries of what's possible.

100M

Million followers

We've not just built followings; we've fostered communities, generating over 100 million followers for our clients, connecting individuals with brands.

$1B

Billion in revenue

We’ve contributed to generating over $1 billion in revenue for our clients, driving significant growth and success in various industries.

18+

Years of experience

We've been at the forefront of digital innovation for 18 years, transforming the landscape of social media marketing.

Over a decade of helping clients succeed

Case Study

Tanner Leatherstein

Tanner Leatherstein is an incredibly skilled leather craftsman who faced the daunting task of competing against established luxury brands. But he didn't let that stop him! He approached us at Hook Point with a clear goal: to educate people about the value of quality crafted leather goods and provide them with an unforgettable experience.

Solution

That's where we at Hook Point came in. We taught Tanner the core concepts of storytelling and authentic marketing using Viral Content Engineering. It was so rewarding to see Tanner learn how to tap into broad psychological patterns and communication styles to engage a large, diverse audience. We worked with Tanner to research creative avenues and iteratively test new formats and posts.

Results
+1.5M

Followers

+100M

Organic Views

Case Study

Katie Couric & Yahoo

Yahoo! Studios and Katie Couric faced a challenge: how to reshape a broadcasting mogul to reach new online audiences without alienating a foundational demographic. Couric's team found that the tactics that worked well on broadcast media weren't yielding the same results online. They turned to Hook Point for help.

Solution

Hook Point helped Couric's team by designing storytelling formats to engage new audiences across social media. They re-shifted the ideation process to focus on storytelling and systematically tested clips to post on Facebook. Hook Point brought a level of expertise and sophistication that Couric's team needed to broaden their consideration of what types of storytelling could help them acquire audiences and what tools they could use to bring their content to their attention.

Results
+$31M

Saved in traffic acquisition costs

+1B

Global platform views

Case Study

Mindvalley

Mindvalley, a leading educational technology company, had a respectable social media presence with around 300,000 followers on Instagram and Facebook, but their content wasn't yielding exceptional results. The company was stuck in the traditional marketing strategy, unaware that this approach would not work in today’s social landscape. They partnered with Hook Point to engineer a new social media strategy.

Solution

After Brendan Kane, founder of Hook Point, spoke at one of Mindvalley’s global retreats, Vishen and his team knew they wanted to partner with Hook Point. Hook Point interfaced with Mindvalley’s team to create formats and scripts that pushed the company’s message–not brand–on social media. The iterative, systematic process also showed the team how to use specific metrics to define virality and research content formats.

The partnership was a masterclass in virality. Hook Point helped train Mindvalley's social media team on Hook Points and storytelling, engineered social media campaigns on Facebook and Instagram, realigned their internal communication strategy, brainstormed content formats and scripts, and leveraged influencer strategy.

Results
+2M

Facebook Followers

+150M

Video Views

Case Study

Jana Bartlett

In the thriving healing arts industry, Jana Bartlett Alonso faced the challenge of effectively reaching her target audience and converting them into paying customers. Hook Point helped Jana maximize her online presence, leading to exponential growth for her School of Integrative Healing.

Solution

Hook Point transformed Jana's online presence by first redesigning her website, ensuring a smoother user experience and easier access to workshop sign-ups. The agency also optimized her Facebook Group, enabling her to provide valuable content and host trial challenges for her audience. Additionally, Jana implemented Hook Point's Viral Content Model and the Process Communication Method to produce captivating and effective content

Results
4X

Reach

Case Study

Strike Social

Strike Social, an emerging social marketing brand, overcame the challenges of a saturated market with the help of Hook Point. The right strategies and guidance can propel a small startup to a multi-million dollar market leader.

Solution

Hook Point provided end-to-end support to Strike Social in overcoming these challenges. They carefully assessed Strike Social's existing business model and operations, and devised tailored strategies to help them streamline their processes, enhance efficiency, and optimize overall performance. Hook Point also assisted the company in developing powerful hook points that allowed them to attract high-profile clients and talent.

Case Study

Rihanna

When Rihanna's record label, Roc Nation, noticed the impressive fan engagement Hook Point had achieved with Taylor Swift, they approached us to help foster a stronger fan community for Rihanna. They recognized the potential of developing a more engaged audience on her official website, which could lead to increased time spent on site and greater merchandise sales. Working with Hook Point helped Rihanna's team to achieve their objectives.

Solution

To address this challenge, we devised a unique strategy. Leveraging the popularity of Facebook timeline covers at the time, we built a platform that allowed fans to personalize Rihanna's album artwork by automatically inserting their names and photos. By connecting their Facebook profiles to the platform, fans could create their own Rihanna album covers, showcasing their individual connection and adoration for the artist. This personalized and shareable experience deepened the bond between Rihanna and her fans, fostering a stronger community.

Ready to drive breakthrough social media performance for your brand?

Don't wait any longer to take your brand to the next level.
Contact us today.