Feeling like your social media content is getting lost in the noise? The key to standing out might be hiding in the most unexpected places: inspiration from completely different industries!
Here's a cool trick called the "Genre Mashup" that videographers use to create crazy-engaging ads. Imagine picking a random product, like Windex, and then a random genre, like romance. Now, the challenge is to make an ad that combines Windex with the mushy feelings of a love story. Sounds weird, right? Well, this kind of unusual mix (like this viral video with over 25 million views!) forces creators to get creative and come up with truly unique content.
Genre Mashup
This mashup approach isn't just for videographers! A chef can explore a random cuisine combined with a random restaurant chain. In this video (https://www.tiktok.com/@deansheremet/video/7374445388180327710?is_from_webapp=1&sender_device=pc&web_id=7037070572555634182) our client Dean Sheremet randomly combines Indian Spices with Raising Cane’s Chicken Fingers. Or, a fashion designer could create a groundbreaking garment by mixing styles, like a "Superman skirt." The possibilities are endless! Just ask yourself: "How can I create a fun challenge that takes something core from my industry and puts it in a totally new setting?"
This "challenge structure" builds excitement by showing the process behind the scenes. Creators tease the audience, then deliver something unexpected that showcases their skills and originality. The best examples often go viral, captivating millions.
Think about it: there's a ton of content out there about recipes and fashion. Just another cooking video or another outfit photo won't grab attention. But throwing in a random twist creates a challenge, and that tension makes people want to see how it turns out. Can they pull it off?
Don't Limit Yourself: Embrace the Bigger Picture!
Sticking to the same old industry ideas dries up your creativity. To be truly original, look for inspiration outside your comfort zone. Don't be afraid to explore unfamiliar territory! By embracing cross-industry inspiration, you'll unlock the potential to create content that resonates with your audience and takes your brand to a whole new level.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
