Can we talk about your social media? You might be treating it like a side task—but it’s actually the key to your growth

Let’s be real for a second.

If social media still feels like something you’ll “get around to”—maybe when the assistant has free time or when you finally finish your real work—you’re not alone.

But here's the truth most people won’t tell you:

You’re leaving the biggest growth lever in your business sitting idle.

That’s not just a missed opportunity. That’s like holding a treasure map... and never picking up a shovel.

Social media isn’t a side hustle or a ‘nice to have.’ It is your visibility engine. It’s how your audience finds you, connects with you, and decides whether or not to trust you.

And the reach? It’s massive:

• YouTube has 2.7 billion users. It’s not just for entertainment—it’s where people search, learn, and buy.
• Instagram connects 2 billion people globally. A visual playground built for storytelling and commerce.
• TikTok still leads in viral velocity, with 1.5 billion users—most under 34 and highly engaged.

That’s over 5 billion people, just a scroll away from discovering what you do best.

But here’s the catch: having access to the treasure map doesn’t mean you know where to dig.

That’s what social media feels like for most people—overwhelming, noisy, directionless.

Now picture this: same map, but now you’ve got the compass. You know the landmarks. You know exactly where the gold is buried.

That’s what happens when you have the right structure.

Take Erin Gorrie, for example. She runs a puppy yoga studio. For months, she was posting consistently—but it all felt like a shot in the dark.

Then she discovered Hook Point’s storytelling framework. She stopped guessing. She used our proven blueprint to dial in the right format, message, and hook.

Her first video? Viral. Then another. And another. Today, she’s crossed 250 million views, has waitlists for every class, and is scaling into new cities.

But the real win? She now has the freedom to focus on what matters most—serving veterans through animal-assisted therapy and yoga.

That’s what real growth does. It creates freedom. Impact. Momentum.

And it starts by flipping one belief:

Social media isn’t what you do after the work is done.

It is the work that makes everything else move.

So here’s your next step:

Let your assistant handle the admin. You focus on building the system that powers visibility, trust, and growth.

Next week, I’ll walk you through exactly what a real social media strategy looks like—and the most common mistakes that keep people stuck.