The most important part of going viral isn’t what you think.
If you spend a lot of time trying to chase trends or find the right order of hashtags to go viral, your content will often get buried in a sea of similar videos.
It may lead to a one-off success, but it doesn’t teach you one of the most important skills in going viral; storytelling.
Alright, so think about the thrill of a classic movie like Jaws. It's a simple plot, right? A shark causing chaos in a beach town. But what made it so gripping for the audience throughout those two hours? It's all about the little obstacles that kept popping up before the ultimate showdown.
The same storytelling magic applies to viral content. Take this MrBeast video, totally different from Jaws. Here, the focus is on his friends tackling a series of challenges on the road to winning a massive $800,000 prize.
As they confront common fears like spiders, drowning, and being buried alive, we find ourselves rooting for the main character, Mack. Each challenge amps up the suspense, leading to the big question: Can he conquer his fear of failure to snatch the cash or risk losing it all?
Though Jaws and MrBeast belong to different eras, one thing remains true: timeless storytelling never fails to captivate the audience.
The important thing about storytelling is that without a good story, content can quickly lose its impact. Just like directors in traditional media, content creators need to focus on telling the best stories they can. This makes your content appeal to more people and creates a deeper connection with them.
So, the real way to go viral isn't just about following trends or using hashtags. It's about the classic skill of storytelling. It's about creating stories that draw people in, captivate them, and build a real and lasting relationship with your audience.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
