Know this guy?
You might come across his content on TikTok. If not, you will soon.
Tanner Leatherstein grew his small leather craft business by increasing his monthly website traffic from 10K to 100K.
He did this by attracting 35 million organic views on social media with his viral format, "Is It Worth It?"
We sent him the Hook Point 10 Million Views Award, but he keeps on growing on social media, and now we have to ask the award makers to build a bigger award... the 100 Million Views Award.
But here's the thing most people miss... Tanner Leatherstein never set out to be an influencer.
Surprisingly, he doesn't even spend much time on social media.
All he really wants is to grow his business – that's his main focus.
So how did a small business owner turn into a viral video star?
It wasn’t blind chance or celebrity endorsement. Tanner found a format that allowed him to tell a story about leather and build trust with an audience.
It was months of trial and error and pure hard work.
A lot of his videos failed before some started to work. Then, more of his videos started to hit…and then they hit big…
And then they started getting millions of views.
Everyone dreams of expanding their business and establishing a brand that thrives.
They aim to grow their following, convert traffic, and launch new products.
But the real question is, who's ready to put in the effort?
Tanner puts it simply – you can't just rave about how amazing your product is.
To truly succeed, you've got to rethink your approach to digital marketing.
Forget what the so-called experts say. There's a whole new perspective on social media waiting for you, and we’d love to share that story with you.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
