Would you support a basketball team whose only goal was to finish in 11th place every year? Probably not. Settling for mediocrity will only leave you in the middle of the pack.
When it comes to devising an organic social media strategy, understanding the competition is crucial. Did you know that a whopping 4 billion messages are generated daily? Being just average won't cut it. In fact, it's a waste of your precious time and energy.
So, what's the game plan then?
Craft a strategy that focuses on selecting a storytelling structure or format with the potential for substantial rewards. But here's the thing - don't just pick something randomly or rely on guesswork. And no, your personal preferences won't lead you in the right direction. You need to put in the effort of diligent research and thorough analysis. By understanding what kind of content the masses prefer, you can identify formats, or storytelling structures, that have the potential to go viral.
We call this "understanding the risk-reward performance potential." It has two components.
Firstly, you need to dive deep into research to grasp the intricate nuances and elements of viral content. In other words, dissect those videos and figure out exactly why and how they perform.
Secondly, you need to honestly evaluate your own ability to replicate those performance drivers. Understanding them is useless if you're not willing to incorporate them into your own content. There are no shortcuts here.
Let me emphasize this point - there are no shortcuts. You can't rely on guesswork to achieve social media success, especially not in the long run. Guessing only amplifies the risks and prevents you from learning. Some creators get lucky with a viral hit, but they struggle to replicate it because they don't truly understand why it went viral in the first place.
That's not a strategy; that's just sheer luck.
A strategy built on research and understanding the risk-reward performance potential can lead to consistent and lasting organic performance. It's not effortless, but it's definitely not complicated either.
The good news? We can help. We’ve put in the hours of research and are happy to share our insights with you to help your business grow.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
