You're in the business of creating content that showcases the creative process, whether it's art, music, or culinary expertise. The goal? To get your audience invested in your journey and eagerly anticipating the final result. But let's face it - the competition is fierce out there. There are countless talented artists, musicians, and chefs already flooding social media with their content, making it incredibly tough to get noticed. So, how do you ensure your content gets seen?
The trick to draw in your audience is by attaching a story to your creative process, giving viewers a reason to stick around for a payoff. Give them a reason to stick around, even if they're not immediately drawn to your art.
Take the example of Devon Rodriguez, who paints intriguing portraits of New York City subway commuters. Yes, his process is ingenious and satisfying, but what really hooks viewers is the anticipation of the subjects' reactions. What will they say when they see the final masterpiece? The payoff makes the wait completely worth it. For instance, this video got 19.8 million views.
Devon Rodriguez
Another example is Jaxwritessongs, an incredibly talented singer-songwriter, who totally rocks with her unique take on "I Know Victoria’s Secret," racking up an impressive 51 million views.
jaxwritessongs
Jax brings us into the world of a kid she babysits, sharing her battles with body image in a way that hits close to home. At first, the kid's a bit hesitant, but as soon as the music kicks in, her excitement lights up. What really makes the song special isn't just the tune, but the deep, heartfelt story it tells. The key to the song's success lies not just in the music but in the compelling narrative created by Jax. By drawing us into the story, she keeps us invested in seeing how the kid will react to the song.
So, what's the bottom line for your content? It's not just about the end result of your creative work - make sure your audience eagerly waits for the reaction, creating a truly engaging and fulfilling experience for them.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
