With social media constantly changing, it's crucial for businesses like yours to keep up. So we're here to give you a sneak peek into social media trends on the horizon and how you can stay ahead of the game.
First things first, let's get real. Customers nowadays want more than just a product - they're looking for brands they can trust and connect with on a personal level. In fact, 60% of customers are longing for this deeper connection. Plus, they're rooting for the underdogs - micro-influencers are stealing the limelight as they offer authenticity and a personal touch that big-name influencers often miss. So, if you can show your brand's human side and talk like a friend, you're already on the right path.
We also want you to think about this cool concept of the "head voice". Ever had that "You read my mind!" moment? That's what we're talking about. By striking a chord with your audience's thoughts and feelings, you're building a bond of trust that paves the way to successfully market your products or services.
And guess what? Social media is slowly morphing into an online shopping fest. For instance, 22% of Instagram users have already shopped directly from the app. So, why not make the most of it and reach out to potential customers right there?
Sure, you might be tempted to focus only on your niche, but trust us, broader content has a way of reaching far and wide. By offering value to a wider audience, social media algorithms will work in your favor, bringing your content to more people.
And here's a glimpse into the future - expect more AI-recommended content on platforms like Facebook and Instagram, taking user engagement to a whole new level. So you want your content to revolve around a hook that sparks curiosity, tension that builds and retains viewers, and a satisfying payoff that prompts viewers to like and share. Content with strong storytelling is content that AI is likely to recommend to more users.
Well, we're excited about the future and we're here to help you shape yours on social media. Our experts at Hook Point are ready to assist you in harnessing these trends. Give us a shout today, and let's chart out your social media journey together!
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
