The biggest myth in content? That using formats makes you unoriginal.
In reality, refusing proven formats may be the very thing holding you back from scaling.
Formats are nothing more than storytelling structures designed to maximize performance. What makes them yours is the tone, voice, and essence you bring to them.
Take our client, Dean Sheremet, who shows this brilliantly. A Michelin-trained chef in a crowded sea of food creators, he needed a way to stand out. By applying Hook Point’s formats, he reached 50 million new people and that attention fueled awareness, demand, and revenue. In today’s landscape, attention isn’t optional. It’s the most valuable capital you can own.
How does Dean consistently get these results? Because every video Dean makes blends his humor, charm, and authority with a repeatable format that amplifies, not dilutes, his edge. That’s the secret: formats don’t dull originality, they sharpen it, making your content unmistakable.
Next week, I’ll show you how using formats the right way can give you an edge even over celebrities on social media.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
