Tanner Leatherstein isn't just any social media influencer - he's a two-time Hook Point award winner, recently clinching the prestigious 100 million views award. Yes, you read it right - a staggering 100 million views!
What sets Tanner apart is his remarkable evolution. Initially, he followed the traditional route, focusing on showcasing his products in a brand-centric manner, resulting in average and uninspiring outcomes. However, a game-changer ensued when we collaborated with Tanner to craft the engaging "Is It Worth It" series. In this innovative format, Tanner dissects luxury items to answer the compelling question of their true value. The response has been phenomenal - a single video on dissecting a Coach purse amassed over 9 million views, captivating audiences and sparking widespread sharing.
Tanner Leatherstein
Now, you may ponder how this captivating storytelling formula can be adapted to your unique content. Let's explore “Is It Worth It” through five diverse lenses:
- If you're in the food industry, dive into trends like “Organic bubble gum grapes - is this popular food trend worth it?”
- Financial advisors can probe deep with “Is college worth it? Comparing a four-year degree against trade schools or other financial investments.”
- Dentists, consider the impact with “Is getting veneers worth it?” Take a dramatic cue from Tanner and shatter a veneer for a striking hook.
- In the travel sector, inspect luxury experiences like “I spent $8,000 booking a room on the new Icon of the Seas - Royal Caribbean - was it worth it?” Share your firsthand account.
- Fitness enthusiasts, challenge the latest gear with “I trained with the X for one week - was it worth it?” Assess the promises of enhanced performance.
These are just five examples illustrating the versatility of this captivating framework. The appeal lies in its adaptability to any narrative, providing a solid foundation to convey your message effectively.
So what story do you want to tell today?
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
