🎬 What Barbenheimer can teach us about going viral?

September 25, 2023

1 min read

Imagine a day dedicated to watching two blockbuster films that couldn’t be more different – Barbie and Oppenheimer. Picture yourself settling into the theater, enjoying an intermission for lunch and shopping. Sounds like the ultimate cinematic experience, right?

Well, not only is Barbenheimer making waves among moviegoers, but it’s also saving Hollywood from a string of box office losses. In just two weeks, these films have raked in an astounding $240 million dollars. But that’s not all.

Economists have discovered a 13% increase in entertainment spending compared to last year, as well as a rise in dining and clothing expenditures. It seems that this dynamic duo is causing a ripple effect beyond the theater walls.

Social media is trending with memes and videos featuring the iconic Mattel doll and the fascinating astrophysicist. Content creators are jumping on the bandwagon, providing their own clever hot takes. The buzz is undeniable.

So, what’s the lesson for content creators? It’s simple – unexpected and clever combinations work like magic. Just look at the success of Hot Ones, where celebrities face off against progressively spicy hot wings. Or the “Made a Song” trend, turning surprising sources into music masterpieces. Even the “Skincare Stories” format, blending skincare routines with captivating storytelling, has garnered millions of views, like this video with 10 million views:

View post on TikTok

The bottom line is this: there’s an abundance of talent out there, and it can be tough to stand out. But when you infuse your content with an unexpected twist, you can take it to new heights.

The Barbenheimer phenomenon won’t last forever, as all trends eventually fade away. So, the next time you create content, challenge yourself to incorporate an unexpected, counterintuitive element that will leave your audience pleasantly stunned.

Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.

Share on Social Media

Share on Social Media

Ready to drive breakthrough social media performance for your brand?

Don't wait any longer to take your brand to the next level.
Contact us today.