Alyssa Nobriga
"I used, I spent a lot of money on ads for my certification programme, and I already saved $200,000 because of the work we did."
Goal
Getting more exposureIndustry
Personal DevelopmentCompany Size
Small Business
Goal
Getting more exposureIndustry
Personal DevelopmentCompany Size
Small BusinessNew Followers
Introduction
Alyssa Nobriga is a licensed Clinical Somatic Psychotherapist, international speaker, and the Founder of The Institute of Coaching Mastery. Her program certifies hundreds of coaches each year, but she had a bigger vision—helping more people transform their lives, not just coaches. She also wanted to scale her certification program and launch a membership model, but she needed a game plan to make it all happen.
Background
The coaching industry is booming, with more people than ever looking for personal and professional growth. But with so many coaches out there, standing out takes smart marketing and content that really connects. Alyssa’s program was already thriving, but she needed a clear strategy to reach more people, grow her brand, and scale her business the right way.
Challenge
Alyssa’s business was thriving, but she faced two key roadblocks:
1. Expanding her brand beyond just coaches so she could reach a larger audience.
2. Scaling her certification program and launching a membership model in a way that made sense.
Her team needed a proven system to refine their messaging, create viral content, and make their paid ad strategy work harder for them.
Solution
To help Alyssa’s team hit their goals, Hook Point built a two-part strategy:
1. Communication Algorithm Training – This helped her team fine-tune their messaging so they could connect with a much wider audience. Instead of just speaking to coaches, they learned how to make their content resonate with anyone looking for real transformation.
2. Viral Content Model Training – Hook Point taught Alyssa’s team how to structure content in a way that grabs attention and drives engagement. They workshopped scripts, refined hooks, and got direct feedback on reels and ads. Plus, they walked away with templates and research they could keep using to scale their content.
Results
Alyssa’s team put Hook Point’s strategies into action, and the numbers speak for themselves:
✅ $500K in Paid Ads – They ran half a million dollars in ads while significantly lowering costs.
✅ Massive Social Media Growth – Their content exploded on YouTube, TikTok, and Facebook.
✅ Instagram Took Off – Alyssa gained 270,000 new followers in just six months, and her average views increased 10X.
Summary
Hook Point gave Alyssa Nobriga’s team the tools, strategies, and know-how to scale with confidence. By nailing their messaging and creating viral content, they reached a bigger audience beyond just coaches and made their paid marketing work even better for long-term growth.
New Followers
