Chris Milkie
Growing a Podiatry Practice with Viral Content
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Introduction
The $5B podiatry industry is crowded. Dr. Chris Milkie wanted two things: more patients today and a stronger practice to sell tomorrow. The problem? Social media in healthcare is brutal—too niche, too competitive, and too time-consuming. That’s where Hook Point came in.
Background
Chris is a respected podiatrist with years of experience. But with only two staff members running social, he had no time for trial-and-error marketing. He needed a system that worked: simple, effective, repeatable.
Challenge
Standing out on TikTok, Instagram, and X is tough. As a podiatrist, Chris wasn’t just competing with peers—he was competing with chiropractors, orthopedists, and even wellness influencers. His posts got a few thousand views at best. Patient growth stalled. Practice value plateaued.
Solution
Hook Point gave Chris a two-part strategy:
Process Communication Model (PCM): We showed him how to reframe podiatry into stories the general public cares about—not just people with foot pain.
Viral Content Model (VCM): Using Hook Point’s proven framework, Chris learned how to turn niche expertise into scroll-stopping content with data-driven storytelling.
The result? A strategy that was easy to run, engaging for audiences, and built for scale.
Results
The numbers speak for themselves:
- 1.4M views on a single TikTok.
- Multiple videos hit 10K… 100K… 300K+ views.
- Earned Hook Point’s 1 Million Views Award.
- Most importantly: new patients booked directly from TikTok.
For the first time, viral views translated into real business growth.
Summary
With Hook Point, Chris turned limited time and a niche subject into a viral growth engine. His practice gained visibility, new patients, and long-term value. Exactly what he needed to prepare for sale.
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