Corey Warren

Corey’s passion is rooted in his deeply personal journey. After overcoming addiction, he felt a powerful urge to guide others toward recovery, showing them that a better life is not only possible but achievable. His ultimate goal went beyond just sharing his story—he wanted to grow a brand that could inspire others, spreading his message through books, apparel, and coaching.

However, Corey’s challenge wasn’t just about his content; it was about breaking into one of the most competitive industries on social media. Mental health and recovery are heavy topics, and successfully presenting them in an engaging way, especially on fast-moving platforms like TikTok, requires a thoughtful and strategic approach.

Corey’s main hurdle? The nature of his story—it’s serious, emotional, and deeply personal. While his authenticity was his greatest strength, Corey knew that recovery can often feel like a “weighty” subject for many audiences. To reach people on platforms designed for bite-sized, engaging content, Corey needed to find a way to make his message inspiring and entertaining, without making it feel overly stern or preachy.

And then there was the competition. On TikTok alone, tens of thousands of creators were vying for attention in the mental health and wellness space. Without the right tools and strategies, it would have been all too easy for Corey’s story to get lost in the noise.

Hook Point specializes in helping people and brands stand out in today’s crowded digital landscape. They worked closely with Corey to create a solution tailored to his unique story and goals.

Here’s how they did it:

• The Communication Algorithm: Hook Point introduced Corey to their proprietary framework, which helped him transform his message by using the perfect mix of fun, facts, and feelings. This reframed his content in a way that made even heavy topics feel accessible and uplifting, helping him connect with his audience on a deeper level.
• Storytelling Formats: Anyone can tell a story, but Hook Point identified specific storytelling structures Corey could consistently use to get his message across effectively. These formats allowed him to take his powerful personal experiences and present them in a way that was both entertaining and impactful.

With these tools in hand, Corey was ready to take his message to the digital world in a way that truly captured people's attention.

The results were nothing short of extraordinary. Within one week of completing Hook Point’s Jump Start program, Corey created a video that skyrocketed past 1 million views. And that was just the beginning of his viral journey:

Corey’s follower & subscriber count exploded, climbing to 455,000 followers in record time, while his videos amassed an astonishing 145 million views across platforms:

• 45 million views on YouTube Shorts

• 70 million views on Instagram

• 30 million views on TikTok

• Corey has 35 videos with over 1 million views, including an astonishing 35 million-view video.

So, what made this possible? A combination of:

• Format Optimization: Crafting content designed for maximum reach and • retention.

• Compelling Storytelling: Hooking audiences emotionally and keeping them engaged.

• Iterative Testing: Tweaking and improving based on real-time performance data.

• Shareable Content: Creating videos that resonate deeply and encourage sharing.

Beyond the jaw-dropping numbers, Corey gained something even more meaningful: momentum and confidence. With his newfound expertise, he’s not only creating more impactful content but also exploring ways to monetize his influence and expand his brand’s reach.

With Hook Point’s frameworks, Corey now has both the audience and the tools to take his vision to new heights—and inspire more lives along the way.