Craig Clemens
Hook Points help turn Golden Hippo Media’s Co-Founder into a personal brand
Introduction
The case study explores Craig Clemens' journey in building his personal brand through organic social media. As the co-founder of Golden Hippo, a highly successful company with over $2 billion worth of products sold, and one of the world's top copywriters, Craig wanted to expand his personal brand to connect with celebrities and high-profile individuals for potential partnerships. This required him to dive into the world of organic social media, which was a different expertise compared to his direct response advertising background.
Background
Craig Clemens is the co-founder of Golden Hippo, a company known for partnering with high-profile doctors and celebrities for product creation. With a strong background in direct response advertising, Craig had built an impressive reputation as one of the top copywriters in the world. However, he now faced the challenge of building his personal brand on social media, a venture that greatly differed from his previous experience.
Challenge
Although Craig had built an Instagram following of 30,000, he desired to start anew with a fresh account and a focused organic content strategy. He faced the challenge of transitioning his skills from direct response advertising to effectively engaging with users through organic social media tactics.
Solution
Craig partnered with Hook Point, learning Viral Content Model to craft organic content that resonates with his audience. Through strategic guidance, he leveraged storytelling and diverse traffic sources to produce engaging social media content, significantly enhancing his online presence.
Results
Within just a few months, Craig's new Instagram account amassed an impressive 800,000 followers. This growth in followers enabled him to enter into influential conversations, connect with high-profile individuals, and explore potential partnerships for Golden Hippo.
Summary
The collaboration between Craig and Hook Point showcased the importance of understanding and adapting to different storytelling methods for diverse platforms. By doing so, Craig was able to effectively transition from his expertise in direct response advertising to organic social media growth, ultimately achieving his goal of building a broad and engaged audience.
