Profile Image of Dr. Erin NanceProfile Image of Dr. Erin Nance

Dr. Erin Nance

Erin went from 0 to 200K Followers in two weeks.


Getting more exposure




United States
Dr. Erin NanceDr. Erin Nance

followers in two weeks

+ 8

viral videos > 1M views




Dr. Erin Nance is a highly regarded hand surgeon with a thriving private practice who wanted to showcase her expertise in reality TV through her media company, Hands on Media. She approached Hook Point for guidance on social media and increasing viewership for her content.


Dr. Nance had no social media account, zero followers, and no clue about how to create viral hand surgery content. Despite initial difficulties in gaining more than 500 views on her videos, her perseverance paved the way for her success.


Dr. Nance faced the challenge of creating viral hand surgery content to increase her visibility on social media platforms.


Hook Point provided Dr. Nance with valuable feedback and analysis on her content, which helped her improve and create viral videos. The team at Hook Point guided her in creating the formats that she uses and taught her about engagement and the process behind creating successful content.


Within just seven months, Dr. Nance has amassed over 50 million views and over 600,000 followers, making her a well-known figure in the hand surgery community on social media. With several videos pulling in over 2.5 million views, her increased visibility brought forth new opportunities, such as keynote speaking invitations.



Dr. Nance's journey from a social media beginner to a recognized expert in her field is a testament to the effective strategies and support provided by Hook Point. Her experience underscores the value of patience, experimentation, and adapting to the evolving dynamics of social media.


followers in two weeks

+ 8

viral videos > 1M views



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