Dr. Erin Nance
Erin went from 0 to 200K Followers in two weeks.
Goal
Getting more exposureIndustry
HealthcareLocation
United States
followers in two weeks
viral videos > 1M views
Followers
Introduction
Dr. Erin Nance is a highly regarded hand surgeon with a thriving private practice who wanted to showcase her expertise in reality TV through her media company, Hands on Media. She approached Hook Point for guidance on social media and increasing viewership for her content.
Background
Dr. Nance had no social media account, zero followers, and no clue about how to create viral hand surgery content. Despite initial difficulties in gaining more than 500 views on her videos, her perseverance paved the way for her success.
Challenge
Dr. Nance faced the challenge of creating viral hand surgery content to increase her visibility on social media platforms.
Solution
Hook Point provided Dr. Nance with valuable feedback and analysis on her content, which helped her improve and create viral videos. The team at Hook Point guided her in creating the formats that she uses and taught her about engagement and the process behind creating successful content.
Results
Within just seven months, Dr. Nance has amassed over 50 million views and over 600,000 followers, making her a well-known figure in the hand surgery community on social media. With several videos pulling in over 2.5 million views, her increased visibility brought forth new opportunities, such as keynote speaking invitations.
Summary
Dr. Nance's journey from a social media beginner to a recognized expert in her field is a testament to the effective strategies and support provided by Hook Point. Her experience underscores the value of patience, experimentation, and adapting to the evolving dynamics of social media.
followers in two weeks
viral videos > 1M views
Followers
