Dr. Kaushal Kulkarni
5x number of Followers
Goal
Getting more exposureIndustry
HealthcareLocation
United States
Goal
Getting more exposureIndustry
HealthcareLocation
United StatesFollowers
Views
Introduction
Dr. Kaushal Kulkarni was a neuro-ophthalmologist with a problem. How could he share complex medical information about eye conditions with a general audience on social media? He wanted to reach more people and promote his eye supplement line, Eyetamins. But with 80% of people turning to social media for medical advice, he knew he needed a fresh approach.
Background
Neuro-ophthalmology is a specialized field that bridges the gap between vision problems and neurological conditions. Dr. Kulkarni dealt with cases where brain injuries or diseases caused vision issues. This was a lot to explain on platforms like Instagram, YouTube Shorts, and TikTok.
Challenge
Despite his expertise, Dr. Kulkarni struggled to keep people engaged on social media. He needed a way to simplify his complex content and make it interesting to a wider audience.
Solution
Dr. Kulkarni teamed up with Hook Point, a company that specializes in helping people create viral content. First, they taught him the Communication Algorithm, a strategy used by NASA and Pixar to communicate effective and reach audiences at scale. Next, they trained him in the Viral Content Model, which shifted his strategy from relying on chance to using a structured storytelling format informed by research. These tools helped him break down his complex information into simple, easy-to-understand messages.
Results
Dr. Kulkarni's social media following exploded. On TikTok, his followers went from 10,000 to 45,000, and his average video views climbed to over 10,000.
He even won the One Million Views Award for his success, highlighting his newly adopted systematic approach to social media as pivotal to his success. Dr. Kulkarni says:
“It’s totally transformed my approach to social media. I got this award for basically following a script they gave me.”
Summary
Dr. Kulkarni's story shows that even the most complex medical information can be shared effectively on social media. By using a strategic approach and focusing on clear communication, healthcare professionals can reach a wider audience and make a real difference.
Followers
Views
