Ecommerce
Get Maine Lobster
Get Maine Lobster wanted to find an edge in the market, discover new customers, and explore creative ways to captivate their audience and increase conversions.
Goal
Attract new customers and increase retentionLocation
United States
Introduction
Get Maine Lobster is a direct-to-consumer seafood delivery company that saw explosive growth during Covid. With over 13 years of experience in the industry and the highest reviews, they were already well-positioned to serve their customers. However, they wanted to find an edge in the market, discover new customers, and explore creative ways to captivate their audience and increase conversions. This is where Hook Point came in.
Background
Get Maine Lobster offers sustainably sourced, hand-selected, and harvested Maine Lobster. They have been in business for over 13 years and have established themselves as a leader in their industry with over 14,000 5-star reviews. They were looking for new ways to improve their marketing and communication strategies, both internally and externally.
Challenge
Get Maine Lobster faced the challenge of finding an edge in their industry and discovering new customers. They wanted to create more compelling content and find more creative ways to captivate their audience and convert them.
Solution
Hook Point provided an audit of Get Maine Lobster's internal creative capabilities and helped them think about their content more effectively. They implemented the Process Communication Model and hired an in-house graphic designer to overhaul their approach to social media content, website content, emails, and texts. Hook Point's strategies helped Get Maine Lobster to create a distinct voice, stand out in a tough industry, and own their market.
Results
With Hook Point's strategies, Get Maine Lobster saw immediate results. Their paid media return on investment increased, and their customer acquisition cost went down. They also saw success with their blog, "Today's Top Deals," which they turned into a special for products. By getting more than one order per customer, they were able to invest more and scale rapidly. Their organic social media approach has made them much more thoughtful, and they're now seeing a lot more engagement.
Summary
Thanks to Hook Point's strategies, Get Maine Lobster has not only improved their marketing content and internal communication but also established a distinct voice in their industry. Get Maine Lobster’s CEO said, “Hook Point is like graduate school—when your business gets to a certain point, you need to look ahead to the next phase and how you can stand out and own your market. No one else is offering what Hook Point is. When you really want to discover your true voice and project it loudly—that’s when you take on Hook Point. It’s a whole different way of doing business. There are a lot of voices out there. Hook Point can pull out what your real voice is.”
