Jigsaw Health
"We used to think it was just luck, but now we have a repeatable process.”
Goal
Scaling client acquisitionIndustry
HealthcareCompany Size
Small Business
Goal
Scaling client acquisitionIndustry
HealthcareCompany Size
Small BusinessNew Followers
Views
Introduction
Jigsaw Health, a premium direct-to-consumer nutritional supplements brand, had built a strong reputation for quality but struggled to achieve organic reach on social media. Frustrated by their dependence on paid advertising, co-founder and CEO Patrick Sullivan sought a more sustainable growth strategy—one that would allow Jigsaw Health to attract and engage audiences organically.
Background
The nutritional supplement industry is highly competitive, with billions of dollars spent annually on advertising across platforms like Instagram, TikTok, YouTube, and X. Jigsaw Health had a talented in-house creative team producing video content, but despite years of effort, they had yet to crack the formula for viral organic growth. Patrick was skeptical about the accuracy of Facebook Ads Manager’s reporting and frustrated with the never-ending cycle of paying for visibility.
Challenge
Jigsaw Health was investing over $120,000 per month in Facebook ads but found themselves in a cash crunch, questioning whether those ads were truly driving new customer acquisition. When they decided to pause their Facebook ad spend, revenue continued to rise, validating Patrick’s suspicion that their reliance on paid ads was unsustainable. However, without a clear strategy for organic social growth, Jigsaw Health was left searching for a way to reach new customers at scale.
Solution
Jigsaw Health turned to Hook Point to unlock the secrets of virality. The Hook Point team trained Jigsaw’s creative team in two essential pillars of organic social media success:
The Viral Content Model helps brands maximize reach and engagement using a predictive framework. It identifies performance patterns, optimizes content for virality, and provides strategies to navigate social media algorithms effectively.
The Communication Algorithm enhances consumer engagement through advanced digital techniques and psychological triggers. It aligns internal marketing communication, refines messaging, and optimizes consumer interactions to strengthen brand perception.
Results
The transition wasn’t easy. Jigsaw Health had to unlearn old content habits and embrace a new framework for creating short-form content optimized for virality. The process required research, experimentation, and iteration. At one point, Patrick and his team nearly gave up, but they committed to trusting the process.
Then came the breakthrough: Jigsaw Health achieved its first 1 million+ view viral reel, followed by another that reached over 3M views. The results snowballed from there:
• TikTok growth: 316 followers to 11,000+ in just a few months
• Millions of organic impressions on their content
• Recognition from Hook Point’s Million Views Award
Patrick credits Hook Point with helping his team finally understand the mechanics of viral content. “We’ve learned a new skill—how to go viral on purpose,” he said. “We used to think it was just luck, but now we have a repeatable process.”
Summary
Jigsaw Health’s journey with Hook Point highlights the power of a structured, data-driven approach to organic social growth. By shifting from paid ads to a sustainable organic strategy, they unlocked new opportunities for engagement, brand awareness, and customer acquisition—without the ongoing cost of paid media.
New Followers
Views
