John Malecki

John Malecki, known for his years with the Pittsburgh Steelers, made a significant career transition to pursue his love for woodworking and DIY projects. Despite his expertise, he struggled to effectively communicate his excitement and capture the attention of others. Hook Point recognized the potential in John's talent and assisted him in developing a robust social media presence to promote his DIY business coaching course, Craft to Career.

The primary challenge John faced was finding ways to engage and captivate his target audience, showcasing his expertise and craftsmanship in a highly competitive online environment. He needed assistance in standing out among the vast sea of DIY content creators and reaching a broader audience to promote his coaching course effectively.

Hook Point devised a comprehensive social media strategy tailored to John's specific needs. They helped him create compelling organic content that resonated with a diverse audience. Leveraging their expertise, Hook Point guided John in tapping into the Viral Content Model and optimizing his content for maximum impact. Furthermore, they introduced him to our Communication Algorithm, enabling him to connect better with his audience and communicate his message effectively.

John's social media channels, particularly his YouTube and TikTok channels, experienced exponential growth. By experimenting with various video formats, optimizing thumbnails, and capitalizing on viral TikTok woodworking trends, John's average video views skyrocketed from 100K to over a million views, reaching a significantly wider audience.

In his breakout videos, John strategically incorporated ASMR elements, tackled seemingly impossible challenges, and layered absurdity in his storytelling. These key performance drivers were instrumental in driving the outstanding results he achieved.