Jonny Irwin
Turning Tool Tips into Viral Gold
Goal
Getting more exposureCompany Size
Small-Business
Goal
Getting more exposureCompany Size
Small-BusinessOver 30 Million people reached per month
Over half a million followers
Introduction
Who Needs Glam?
Think you need to be a celebrity or have a flashy product to go viral? Think again. Our client, Revive Home founder Jon Irwin, proved that with the right strategy, even the most mundane topic can become a social media sensation.
Background
From Humble Beginnings to Viral Sensation
Revive Home started as a humble home remodeling business. But Jon’s passion for home improvement led him to explore new avenues. His early TikTok videos, featuring behind-the-scenes glimpses of his projects, quickly gained traction. Recognizing the potential of his unique storytelling, he decided to pivot his business and focus on creating engaging home renovation content full-time.
Challenge
Standing Out in a Sea of Content
Revive Home was struggling to make his home renovation tips stand out. He needed a way to connect with a wider audience and drive traffic to his business.
Solution
Hook Point's Tailored Approach
Hook Point provided Jon with a roadmap to social media success. We helped him understand his audience, identify his pain points, and create content that resonated. Our custom video formats, designed to showcase Revive Home's expertise in DIY tips, budget-friendly home design, and home-improvement hacks, were a game-changer.
Results
Explosive Growth
With Hook Point's guidance, Revive Home's social media presence exploded. Their content reached over 30 million people monthly, and their follower count skyrocketed. Jon was thrilled: "Hook Point helped me realize how people perceive content and how to create videos that people actually want to watch."
Key Achievements:
Follower Growth: Instagram: 18K to 262K, TikTok: 84K to 130K, YouTube: 19K to 52K
Viewership: Over half a billion views across all channels
Engagement: Consistently high engagement rates and organic reach
One Million View Award Winner: And we’re sending him our largest award ever - the 500,000,000 Million Views Award!
Summary
Revive Home's success proves that with the right strategy, anyone can go viral. Hook Point's tailored approach helped them connect with their audience, create engaging content, and achieve remarkable growth. If you're ready to take your social media to the next level, let us help.
Overcoming Hesitation: Jon initially hesitated to invest in a program but recognized Hook Point's expertise in the industry.
Custom Video Formats: Hook Point recommended three custom video formats tailored to Revive Home's unique strengths.
Analytics-Driven Decision Making: Hook Point helped Revive Home understand their audience better and make data-driven decisions.
Long-Term Success: Jon's partnership with Hook Point has been a long-term investment, resulting in consistent growth and success.
Over 30 Million people reached per month
Over half a million followers
