Kayvon Kay
From dozens to millions of views in 10 days!
Goal
Getting more exposureIndustry
CoachCompany Size
Mid-Size Business
Goal
Getting more exposureIndustry
CoachCompany Size
Mid-Size BusinessViews in 10 Days!
New Followers in 10 Days!
Introduction
Kayvon Kay was doing everything right—posting daily, hiring “experts, ” spending thousands a month—but still getting buried by the algorithm. As a top-tier sales coach, his mission was simple: use social media to scale his impact and fill his pipeline. But despite two years of trying, his content barely moved. That changed—fast—after partnering with Hook Point.
"If you're a business owner and you're looking to go viral on social media, there is no other person you should look towards except Hook Point"
Background
Kayvon wasn’t new to success. He had a powerful offer, a proven track record, and a loyal client base. He had also read Hook Point and The Guide to Going Viral, and understood that strategy—not effort—was the missing piece. But understanding the Viral Content Model wasn’t enough. He needed execution. He needed traction. He needed a breakthrough.
Challenge
Every day felt like shouting into the void. Despite a $5K/month marketing spend, his videos averaged just 1,000 views. There was no traction, no momentum—just content that got ignored. Kayvon’s pain point wasn’t creating—it was visibility. The market was saturated. His content had no clear format. No emotional leverage. No viral performance system.
He wasn’t short on value. He was invisible.
Solution
That changed within hours of meeting Hook Point.
Through just two strategic consulting sessions, Hook Point helped Kayvon:
- Lock in a format that aligned with his voice and authority
- Layer in the Process Communication Model (PCM) to emotionally activate his storytelling
- Leverage proven performance drivers to turn insights into scroll-stopping content
The Viral Content Model did what no agency or “expert” had done before—it gave Kayvon a system he could use over and over again. Within days, he had five videos ready to go. And video #4?
It exploded.
Results
The momentum was instant—and massive:
• Video 4 hit 800,000 views
• Followed by 1.4M and then 1.7M on back-to-back posts
• His following jumped from 3,000 to 21,000 in just 10 days
• No ads. No bots. No gimmicks. Just a message finally getting heard
In the first 10 days alone:
• +5 million views!
• 156,000 likes
• 12,900 comments
• 26,000 shares
And beyond the metrics? Kayvon’s DMs started flooding. Leads. Clients. Collaborations. For the first time, he wasn’t being ignored—he was in demand.
Summary
Kayvon always had the message. Hook Point gave him the model.
In just a few hours, we helped him turn content confusion into clarity—and that clarity into virality. He didn’t have to post more. He didn’t need a new offer. He just needed a framework built for the world we live in: a 3-second world where the first impression is everything.
Views in 10 Days!
New Followers in 10 Days!
