Marvin Ramsey - Mr. Vaults
Mr. Vaults is a full-service graveside business that offers grave digging, vaults, and graveside services. Marvin aimed to increase the reach of his services.
Goal
Expand his audience and showcase his skills and expertise
Introduction
Marvin Ramey is proof that there’s no industry too niche to go viral. Marvin’s industry is grave digging. You read that right. Marvin’s owns Mr. Vaults, a burial service business, which isn’t exactly the easiest subject to go viral.
Background
Mr. Vaults is a full-service graveside business that offers grave digging, vaults, and graveside services. Marvin aimed to increase traffic to his landing pages and establish an audience of burial entrepreneurs. He wanted to create an affiliate network by providing products and services to become the "most-known burial service business in the USA."
Challenge
Social media success requires a distinct creative process and content formats to stand out among 200 billion daily messages. Marvin faced several obstacles. Firstly, he was dealing with a difficult subject matter - death, which many find unsettling and are reluctant to engage with. Secondly, Marvin had minimal social media experience, zero followers, and no team to assist him. As a solo entrepreneur, he needed a manageable strategy. Thirdly, the burial industry doesn't typically utilize social media or digital strategies to promote their services, making Marvin a pioneer. He needed an innovative storytelling approach to make his admittedly unconventional content appealing and engaging to a broad audience.
Solution
Marvin received an all-encompassing strategy from Hook Point to enhance his content. They navigated him through Hook Point's Communication Algorithm, enabling him to comprehend his own perspective and that of others. This evaluation facilitated Marvin in adjusting his language and landing pages to resonate with a broader audience.
Furthermore, Hook Point assisted him in formulating three recurrent storytelling formats rooted in research, empowering him to craft purposeful and influential content. Notably, one of these formats, the ASMR-inspired "Process of Gravedigging," enabled him to educate the public about gravedigging and burial planning while positioning himself as a reliable guide through a challenging period.
Results
Marvin has experienced a remarkable boost in his organic social media presence due to Hook Point's impactful strategy. Implementing a structured storytelling approach has enabled him to cultivate an audience and expand his following. Impressively, shortly after partnering with Hook Point, Marvin already had more than 10 million views, achieving the prestigious Ten Million Views Award.
Keep an eye out for further exciting developments!
Summary
Marvin’s success on social media proves that there’s no industry or topic that’s too weird, boring, or technical to go viral. It also proves that you don’t have to have experience to go viral and make an impact on social media. Marvin started with zero and skyrocketed his following using Hook Point’s strategy. Hook Point was able to help Marvin find the right storytelling structure to highlight his businesses’s unique offerings and establish him as a trusted expert in his space. He’s a true leader in his industry.
