Mat Piche
How “The Fruitful Investor” Turned Content into $100K+ in Sales and 20K New Followers
Goal
Scaling client acquisitionIndustry
Real EstateCompany Size
Small Business
Goal
Scaling client acquisitionIndustry
Real EstateCompany Size
Small BusinessSales in under 90 days
New Followers
Introduction
From Local Success to National Influence – How “The Fruitful Investor” Turned Content into $100K+ in Sales and 20K New Followers
Challenge
Mat Piche, aka The Fruitful Investor - was no stranger to real estate success. With over 150 deals closed and $60M raised in Canada, he had the credentials. But as he prepared to relaunch his brand in the U.S., he faced a new challenge:
How do you break out of a niche, scale your social reach, and grow revenue -without burning out creating endless content?
Despite years of consistent posting, Mat’s growth had plateaued. His existing audience loved him, but the broader market didn’t know he existed.
Solution
Hook Point implemented its viral content growth system centered around three pillars:
- Communication Algorithm (PCM): Mat learned how to speak to all six personality types using the Process Communication Model, allowing him to instantly connect with wider audiences—without dumbing down his content.
- Strategic Storytelling Frameworks: We helped Mat translate complex real estate knowledge into binge-worthy videos—making interest rates, flipping strategies, and market shifts fun and shareable.
- Cross-Niche Positioning: By broadening his hooks beyond real estate jargon, Mat’s content started attracting viewers outside his core niche—turning curiosity into conversions.
Results
💰 $100,000+ in course sales from new content in under 90 days
📈 20,000 new Instagram followers
📹 TikTok following doubled
🏆 Earned the Hook Point “1 Million Views” Award
🔥 Content reach skyrocketed, unlocking new investor interest for his U.S. real estate fund
What changed? Mat stopped just teaching—and started entertaining with intent. His content didn’t just inform; it built trust and drove action.
Summary
If you want to scale your influence and income like Matt, here’s what works:
Speak to the subconscious: Learn communication models like PCM to reach all audience types.
Make smart content fun: Use storytelling frameworks to turn dry topics into scroll-stoppers.
Expand your hooks: Position content to reach beyond your industry and pull in new leads.
Design for virality: Short-form content isn’t about trends—it’s about clarity, curiosity, and repeatability.
Sales in under 90 days
New Followers
