Micah Miller
Easton Outdoors - From Social Media Slump to Viral Sensation!
Goal
Getting more exposureCompany Size
Small-Business
Goal
Getting more exposureCompany Size
Small-BusinessMillion views
Followers
Introduction
Easton Outdoors, a prominent landscape contractor situated in coastal Virginia, initially ventured into social media with the aim to streamline their marketing efforts. However, they encountered obstacles in their growth trajectory, compelling them to seek our expertise for a strategic uplift.
Background
A Legacy Company Embraces the Digital World
Easton Outdoors isn't just any landscaping company; they're a respected name in the industry. They recognized the importance of a strong online presence, but their efforts weren't translating into the growth they desired. They were ready for a strategic shift, a game-changer to unlock their social media potential.
Challenge
A Coastal Landscape Company's Social Media Struggle
Easton Outdoors, a leading landscape contractor in beautiful coastal Virginia, had a problem. Despite their strong reputation and proactive approach to business, their social media presence was stuck in neutral. They needed a powerful boost to connect with their audience and truly leverage the power of digital marketing. Enter our team, ready to transform their online presence.
Solution
A Two-Pronged Approach to Viral Success
We implemented a comprehensive strategy focused on two key areas: communication and content.
- First, we equipped the Easton Outdoors team with the Process Communication Model, teaching them six key communication styles to connect authentically with their audience. This wasn't just about posting; it was about understanding how to communicate effectively.
- Second, we dove deep into the Viral Content Model. We analyzed their existing content, recognizing their success with DIY, ASMR, and time-lapse videos. Then, we provided targeted training to help them create more of this compelling content, optimized for maximum virality.
Results
From Zero to Viral Hero in Weeks!
The results were nothing short of spectacular. Within just two weeks, Easton Outdoors saw:
A 2,000-follower surge on Facebook!
Multiple videos achieving viral status.
The prestigious Hook Point 20 Million Views Award!
But the impact went far beyond numbers. Micah Miller, the owner, summed it up perfectly: "We've become hyper-aware of what works and what doesn't. We document the process so we can measure our performance and keep improving."
The success story continues:
Doubled subscribers and followers across all platforms.
5X increase in average Instagram views.
10X increase in average TikTok views.
A significant rise in referrals and lead generation.
Their enhanced social media presence is now a powerful driver of word-of-mouth marketing, boosting credibility and attracting new clients.
“Our social presence directly affects our business. We’re staying top of mind to our favorite people which refer our business and talk about us in the market. Most people across the country have experienced a slump and we’re 10% ahead. There is growth through our social media because people are talking about us now.”
Summary
The Power of a Strategic Digital Strategy
Easton Outdoors' journey proves the transformative power of a well-executed social media strategy. By focusing on effective communication and creating engaging, viral content, they've not only achieved incredible growth but also established themselves as a leader in their industry.
Million views
Followers
