Niche
“Hook Point is next level. They didn’t just throw a lot of advice our way. They helped us create content that actually connects with people. They are the GOAT.”
Goal
Getting more exposureIndustry
EducationCompany Size
Small Business
Goal
Getting more exposureIndustry
EducationCompany Size
Small BusinessViews
New Followers
Introduction
Picture this: Niche, a fantastic college search site, had all this incredible info for students and parents, but they were struggling to really connect with their audience. They needed to find a way to cut through the noise and get their message heard. Let's dive into how they did it.
Background
Niche is basically a goldmine for anyone looking into colleges. They've got everything from admissions info to student reviews, all for free. They make their money by partnering with schools who want to get in front of potential students. Plus, they've got this smart tool called Niche Direct Admissions, which helps students get accepted and even score scholarships.
Challenge
Here's the thing: college stuff can be… well, a bit dry. Niche knew who they were talking to—students and parents—but they were having a hard time making their message stick. It was like trying to explain a complicated recipe to someone who's just hungry. They were also trying to talk to two different generations at once, which is always tricky.
Solution
That's where Hook Point came in. We worked with the Niche team on two key things:
- Getting Their Communication Right: We showed them how to tweak their words, tone, and even their body language to really connect with people. It's all about speaking their audience's language.
- Making Their Content Catchy: We helped them find the stories hidden in their data and turn them into content people actually wanted to watch and share. Think of it as wrapping up important info in a fun, engaging package.
Results
• Their YouTube channel blew up! They went from 1,600 subscribers to almost 9,000.
Their videos got way more views—like, three times as many.
• They gained 40,000 new followers on Instagram and Facebook.
• Won the Hook Point One Million Views Award.
And as they said themselves, “Hook Point is next level. They didn’t just throw a lot of advice our way. They helped us create content that actually connects with people. They are the GOAT.”
Summary
Basically, Niche showed us that even the most important information needs to be delivered in a way that resonates. By focusing on how they communicated and what stories they told, they were able to really make a difference.
Views
New Followers
