Rick Williams
Rick Williams, "The Wealth Coach" - +50k followers and 3x his coaching program
Industry
Coaching
Industry
CoachingIntroduction
In a crowded landscape of financial advice-givers on social media, real estate investor and financial coach Rick Williams, faced the challenging task of differentiating his brand. His unique approach based on moral principles needed to stand out amidst the noise.
Background
Stellar Homes, an Indianapolis-based real estate and financial advising company, focuses on teaching sound financial decisions based on biblical stewardship. They prioritize establishing lifelong patterns of smart decision-making for long-term benefits.
Challenge
Rick's team struggled to communicate complex financial concepts effectively in short social media formats. They faced the challenge of maintaining quality content amidst the noise of competing messages, while ensuring their focus remained on offering financial freedom to clients.
Solution
Partnering with Hook Point, Rick was taught the Communication Algorithm to tailor his message for maximum impact. Additionally, the team developed storytelling structures for presenting financial principles in engaging and concise 60-second bursts on social media.
Results
Implementing Hook Point's strategies led to substantial success. Rick's content went viral, making seemingly dry topics engaging, he gained 50K followers on Instagram, and he achieved the exclusive One Million Views Award. The team also streamlined their content ideation and creation process with the Viral Content Model, using research and data as the foundation.
“This class has been a revelation - now we know what it takes to make a video to go viral.”
And the results go beyond likes, shares, and awards. Rick has seen increased traffic to his landing pages, resulting in 3X conversion in his coaching program.
“Our recent class has 2100 sign up, and we had never had more than 600 sign up before this viral video.”
Summary
By modifying their language and leveraging effective storytelling structures, Stellar Homes reached a wider audience, successfully communicating their valuable message. This achievement proves that no product or service is unsuitable for social media, and neglecting this platform can mean missed opportunities with an evolving and substantial audience.
