Rihanna & her team reached out to Brendan after seeing the success of the Taylor Swift fan initiative with the task of building a viral and engaging fan community.
Facebook application that automatically merged a fan’s name and photos within Rihanna’s album artwork in order to create a custom Facebook Cover
1,000,000+ fans participated in the application
These technology Hook Points were also leveraged by VH1, CMT and Comedy Central
100,000,000+ people saw the Rihanna Branded Facebook Pages