Hookpoint

Case Study

Rihanna

Fan initiative

Rihanna & her team reached out to Brendan after seeing the success of the Taylor Swift fan initiative with the task of building a viral and engaging fan community.


Facebook application that automatically merged a fan’s name and photos within Rihanna’s album artwork in order to create a custom Facebook Cover

1,000,000+ fans participated in the application

These technology Hook Points were also leveraged by VH1, CMT and Comedy Central

100,000,000+ people saw the Rihanna Branded Facebook Pages

Explore our work with Rihanna further. Apply to work with us

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