Touchstone Education
Over 250,000 New Followers and Subscribers across platforms
Goal
Getting more exposureIndustry
EducationCompany Size
Mid-Size Business
Goal
Getting more exposureIndustry
EducationCompany Size
Mid-Size BusinessViews
New Followers
Introduction
Touchstone Education, a premier property training provider, aimed to transform lives through property investment education. With a portfolio exceeding £10 million, Abi Hookway, a Property Investor and Wealth Coach, leads Touchstone's mission to make property investment accessible. However, despite their success in the real estate world, Touchstone faced a daunting challenge: how to translate complex financial concepts into engaging, scroll-stopping content that could capture attention and convert viewers into loyal followers.
Background
Founded with the vision to educate people worldwide on the transformative power of property investment, Touchstone Education is a leader in its space. Abi Hookway, a full-time property investor with over eight years of experience, has authored two Amazon bestsellers and gained recognition on Channel 5's Rich House Poor House.
While Touchstone Education had a strong foundation, they sought to grow beyond just a social media presence. They wanted to build a follower base surpassing 1 million across all platforms, establish a team of social media experts, and extend their brand into TV appearances, podcasts, and more.
Challenge
The Touchstone team faced several hurdles:
- Complexity of Content: Conveying financial and property investment strategies in a fun, digestible way for audiences scrolling through social media.
- Engagement Gap: While their messaging was informative, it lacked the emotional connection and storytelling needed to engage viewers at scale.
- Lead Generation: They needed to capture high-quality leads through social media to drive webinar sign-ups, training course participation, and mentorship program interest.
Solution
Hook Point partnered with Touchstone Education to create a multi-faceted strategy that prioritized engaging storytelling and algorithm-friendly content. Key components of the solution included:
- Engaging Messaging: Hook Point trained the Touchstone team in advanced communication algorithms, enabling them to craft messages that were fun, relatable, and emotionally impactful without diluting the educational value.
- Storytelling Formats: Hook Point helped identify storytelling structures that could make Touchstone’s unique approach stand out on platforms like TikTok, Instagram, and YouTube.
- Content Frameworks: The Hook Point team developed repeatable viral frameworks to ensure Touchstone’s messaging consistently reached a broad audience while maintaining high engagement.
Results
The results were nothing short of extraordinary. After implementing Hook Point’s proven viral content strategies, Touchstone Education experienced explosive growth across all social media platforms:
• YouTube: Subscriber base grew by 15,000.
• TikTok: Following doubled, and average view counts increased from 5,000 to 25,000.
• Instagram: Following doubled, and average post views soared to 50,000.
• Facebook: Following tripled.
Total Impact: Over 250,000 New Followers and subscribers across platforms and +10,000,000 Views
This massive growth translated into increased website traffic, more leads for Touchstone’s training programs, and greater recognition in the property education industry.
Summary
Hook Point’s data-driven strategies gave Touchstone Education the tools they needed to create compelling, engaging, and viral content. By focusing on storytelling and messaging that resonated emotionally with their audience, Touchstone didn’t just grow their follower count—they built a highly engaged community eager to learn about property investment.
Views
New Followers
