A legacy supplement brand expands its reach on social platforms and marketplaces with Hook Points
- Developed Hook Points to attract and increase audience while preparing the company for large consumer behavior shift from offline to online retail, and strengthened bonds and relationships with retail and distribution partners
- Leveraged Hook Points for internal communication between executives, employees and contractors to restructure organizational resources and maximize effort, which led to a dramatic increase in overall revenue
- Built an entire content studio in Los Angeles for Nordic Naturals to develop social Hook Point content to grow their brand, reach and revenue.
- Developed strong Hook Points to aid in conversation with current and future retail partners, including but not limited to Walgreens, CVS, Sprouts, Rite Aid, Target, Walmart. These Hook Points differentiated Nordic Naturals from competitors to win new retail and mass deals, and get better placement for their product on shelves.
- The brand’s Instagram page grew from 13,000 followers to over 300,000 in a few short months. Created a new YouTube channel that generated 3.1 million views in 6 months. Previous YouTube channel generated 250,000 views in 11 years prior to Hook Points.