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Tanner Leatherstein is an incredibly skilled leather craftsman who faced the daunting task of competing against established luxury brands. But he didn't let that stop him! He approached us at Hook Point with a clear goal: to educate people about the value of quality crafted leather goods and provide them with an unforgettable experience.

That's where we at Hook Point came in. We taught Tanner the core concepts of storytelling and authentic marketing using Viral Content Engineering. It was so rewarding to see Tanner learn how to tap into broad psychological patterns and communication styles to engage a large, diverse audience. We worked with Tanner to research creative avenues and iteratively test new formats and posts.

Yahoo! Studios and Katie Couric faced a challenge: how to reshape a broadcasting mogul to reach new online audiences without alienating a foundational demographic. Couric's team found that the tactics that worked well on broadcast media weren't yielding the same results online. They turned to Hook Point for help.

Hook Point helped Couric's team by designing storytelling formats to engage new audiences across social media. They re-shifted the ideation process to focus on storytelling and systematically tested clips to post on Facebook. Hook Point brought a level of expertise and sophistication that Couric's team needed to broaden their consideration of what types of storytelling could help them acquire audiences and what tools they could use to bring their content to their attention.

Mindvalley, a leading educational technology company, had a respectable social media presence with around 300,000 followers on Instagram and Facebook, but their content wasn't yielding exceptional results. The company was stuck in the traditional marketing strategy, unaware that this approach would not work in today’s social landscape. They partnered with Hook Point to engineer a new social media strategy.

After Brendan Kane, founder of Hook Point, spoke at one of Mindvalley’s global retreats, Vishen and his team knew they wanted to partner with Hook Point. Hook Point interfaced with Mindvalley’s team to create formats and scripts that pushed the company’s message–not brand–on social media. The iterative, systematic process also showed the team how to use specific metrics to define virality and research content formats.

The partnership was a masterclass in virality. Hook Point helped train Mindvalley's social media team on Hook Points and storytelling, engineered social media campaigns on Facebook and Instagram, realigned their internal communication strategy, brainstormed content formats and scripts, and leveraged influencer strategy.

In the thriving healing arts industry, Jana Bartlett Alonso faced the challenge of effectively reaching her target audience and converting them into paying customers. Hook Point helped Jana maximize her online presence, leading to exponential growth for her School of Integrative Healing.

Hook Point transformed Jana's online presence by first redesigning her website, ensuring a smoother user experience and easier access to workshop sign-ups. The agency also optimized her Facebook Group, enabling her to provide valuable content and host trial challenges for her audience. Additionally, Jana implemented Hook Point's Viral Content Model and the Process Communication Method to produce captivating and effective content

Strike Social, an emerging social marketing brand, overcame the challenges of a saturated market with the help of Hook Point. The right strategies and guidance can propel a small startup to a multi-million dollar market leader.

Hook Point provided end-to-end support to Strike Social in overcoming these challenges. They carefully assessed Strike Social's existing business model and operations, and devised tailored strategies to help them streamline their processes, enhance efficiency, and optimize overall performance. Hook Point also assisted the company in developing powerful hook points that allowed them to attract high-profile clients and talent.

When Rihanna's record label, Roc Nation, noticed the impressive fan engagement Hook Point had achieved with Taylor Swift, they approached us to help foster a stronger fan community for Rihanna. They recognized the potential of developing a more engaged audience on her official website, which could lead to increased time spent on site and greater merchandise sales. Working with Hook Point helped Rihanna's team to achieve their objectives.

To address this challenge, we devised a unique strategy. Leveraging the popularity of Facebook timeline covers at the time, we built a platform that allowed fans to personalize Rihanna's album artwork by automatically inserting their names and photos. By connecting their Facebook profiles to the platform, fans could create their own Rihanna album covers, showcasing their individual connection and adoration for the artist. This personalized and shareable experience deepened the bond between Rihanna and her fans, fostering a stronger community.