Privacy Policy

1. Information We Collect

We collect the following personal information to provide and improve our services:

• Personal Data: Name, email address, phone number, and other contact information.
• Tracking Data: Browser ID, Cookie ID, UTM parameters, Referral Source, URL Source.
• Third-Party Services: Information collected through services such as Google Analytics and Meta (Facebook/Instagram).

2. How We Use Your Information

We use your information for these purposes:

• Marketing and delivering personalized promotional content.
• Customer service and assistance with your inquiries.
• Analyzing and improving user experience, services, and website functionality.
• Processing transactions and communications related to our services.

3. Targeted Advertising and Remarketing

We use your data for targeted advertising on platforms like Google and Meta. This enables us to show personalized ads based on your website interactions.

We also use remarketing pixels to collect personal information, such as email addresses and phone numbers, to engage with you through marketing channels beyond our website. We do not sell your personal information to third parties. You can opt out of receiving these targeted advertisements and marketing communications by following the opt-out instructions provided in our communications or through your device/browser settings.

4. Information Sharing and Disclosure

We do not sell your personal data. We may share your information:

• With trusted service providers who help deliver our services.
• For legal compliance, dispute resolution, and enforcing our agreements.

Third-party vendors involved in targeted advertising (e.g., Google, Meta) will have access to limited data to serve relevant ads. For more details, please refer to their privacy policies.

5. Data Storage and Retention

Your personal data is encrypted and securely stored using cloud services. We retain your personal data as long as you remain an active lead. If you become inactive, your data will be deleted after 90 days.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Identify unique visitors using Cookie ID and Browser ID.
• Track UTM parameters and referral sources.
• Enhance your website experience.

You may manage or disable cookies via your browser settings. Opt-out options for third-party ad tracking (Google, Meta) are also available through their respective platforms.

7. User Rights

You have rights concerning your personal data, including the right to:

• Access and obtain a copy of your personal data.
• Request corrections or updates to your information.
• Request deletion or restriction of processing of your data.
• Opt out of data collection and marketing emails by unsubscribing or disabling cookies.

To exercise these rights, please contact us at support@hookpoint.com (mailto:support@hookpoint.com).

8. Security

We implement industry-standard security measures to protect your data, including encryption and secure access controls, to prevent unauthorized access, disclosure, or misuse.

9. Changes to this Privacy Policy

We may update this Privacy Policy occasionally. Changes will be posted on this page, and we will notify users via email or a prominent website notice. Please review this policy regularly.

10. Proprietary Rights and Confidentiality

All materials, data, and content provided by Hook Point (the “Materials”) are proprietary and confidential. Unauthorized use, including reproduction or use for AI training without prior written consent, is prohibited and may result in legal action.

11. Compliance and Enforcement

This Privacy Policy is governed by the Federal Trade Commission (FTC) Act. Hook Point commits to full compliance with this policy and applicable privacy laws. Failure to comply may result in FTC enforcement actions.

12. Contact Us

For questions or concerns about this Privacy Policy, contact us at:
Email: support@hookpoint.com (mailto:support@hookpoint.com)