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About the book
Foreword by Vishen Lakhiani
Greek American engineer, physician, and entrepreneur Peter Diamandis (best known for being founder and chairman of the XPRIZE Foundation) once famously said that if you’re holding a smartphone in your hand today, you have more access to information than the president of the United States did in the late 1990s. The smartphone gives every single individual on Earth the ability to make an impact through knowledge acquired by research or through the sharing of messages that influence people, politics, and business. In other words, the sum of human knowledge is now in the palm of your hands.
Brendan Kane
About the author
“Brendan is relentless in his pursuit of finding new ways to help marketers do their job better.”
“Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in.”
“If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.”
“A must-read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business.”
“What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else’s.”
“If you want to become a lasting, successful brand online and off, Hook Point is a must-read. Brendan delivers proven strategies that are sure to help you stand out and grab people’s attention.”
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!”
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.”
“An insightful read. I genuinely appreciate being a part of this book.”
“Hook Points are the essence of my success; without it I’m just another guy trying to get your attention, and we all know about how well that works these days!”
“In our highly distracted world, Brendan’s book reveals how to create content and messages that make people pay attention.”