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About the book

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand — both online and off — so you can thrive in the new micro-attention world in which we live.

Foreword by Vishen Lakhiani

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Greek American engineer, physician, and entrepreneur Peter Diamandis (best known for being founder and chairman of the XPRIZE Foundation) once famously said that if you’re holding a smartphone in your hand today, you have more access to information than the president of the United States did in the late 1990s. The smartphone gives every single individual on Earth the ability to make an impact through knowledge acquired by research or through the sharing of messages that influence people, politics, and business. In other words, the sum of human knowledge is now in the palm of your hands.

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Brendan Kane

About theauthor.

About the author

Growth strategist Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna . He’s advised brands such as MTV , Skechers , Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.
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“Brendan is relentless in his pursuit of finding new ways to help marketers do their job better.”

Latham Arneson
former VP of digital marketing at Paramount Pictures
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“Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in.”

Jonathan Skogmo
Founder and CEO of Jukin Media
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“If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.”

Melissa Ambrosini
bestselling author, speaker, podcaster, and entrepreneur
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“A must-read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business.”

Keith Ferrazzi
New York Times bestselling author of Never Eat Alone
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“What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else’s.”

Jon Jashni
founder of Raintree Ventures; former president and chief creative officer of Legendary Entertainment
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“If you want to become a lasting, successful brand online and off, Hook Point is a must-read. Brendan delivers proven strategies that are sure to help you stand out and grab people’s attention.”

Sally Newell Cohen
senior vice president of global communications at ICANN; former COO of Toastmasters International
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“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!”

LaLa Anthony
New York Times bestselling author, businesswoman, producer, and actress
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“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.”

Faisel Durrani
former GM/EVP of Def Jam Recordings and president of Marketing Live Nation
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“What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else’s.”

Jon Jashni
founder of Raintree Ventures; former president and chief creative officer of Legendary Entertainment
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“An insightful read. I genuinely appreciate being a part of this book.”

John Kilcullen
creator and publisher of the iconic For Dummies bestselling book series and brand
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“Hook Points are the essence of my success; without it I’m just another guy trying to get your attention, and we all know about how well that works these days!”

Michael Breus
PhD, best-selling author, internationally renowned as “The Sleep Doctor”
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“In our highly distracted world, Brendan’s book reveals how to create content and messages that make people pay attention.”

Michael Gervais
PhD, high-performance psychologist; host of the Finding Mastery podcast
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