Organic Strategy

Don’t be fooled by these misconceptions about social media

January 9, 2024

1 min read

Are you falling for these common myths about growing your business on social media?

Only mega brands can succeed, not my business. Social media is only for influencers, not for me. Going viral means being silly or undignified.

Believing any of these misconceptions can hold your business back from experiencing real growth.

But here’s the truth: organic social media is the main channel for marketing, not a side road. Legacy marketing approaches are the dusty back roads.

Still skeptical?

Consider this: there are 4.20 billion social media users worldwide, making up over 53% of the global population. That’s an enormous potential audience that your business can tap into. And organic social media plays a crucial role in driving sales and business growth.

In fact, it’s entrepreneurial individuals and forward-thinking small businesses who are dominating social media.

Take the example of Glossier, a beauty brand that owes its success to organic social media strategies. By focusing on user-generated content and engaging with their followers, Glossier has built a dedicated community of advocates who naturally promote their products. As a result, Glossier has grown from a small blog into a $1.2 billion company.

Meanwhile, big brands may have impressive followings, but they struggle to generate views and shares.

Now, let’s debunk the other myth. Influencers don’t exclusively dominate organic social media. They are marketers of their own personal brand, just like you are a marketer for your business. In essence, you are an influencer too.

And don’t worry, going viral doesn’t mean you have to sacrifice your dignity. Our team has researched numerous successful formats that consistently break through, and we can find one that aligns with your brand and values.

So, are you ready to unlock the true potential of organic growth on social media?

Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.



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