If science class were on TikTok, I might have learned something in high school

Social media has changed everything, including high school science experiments.

These days, teachers who want to capture students’ attention are taking their class on a short-form video field trip, delivering bite-sized lessons on chemistry, biology, and physics with super-viral results, like this video with over 84 million views!

Science Experiment

How are these high school teachers turning into social media celebrities?

We’ve identified several powerful elements that are driving performance and making these science experiments go viral:

• Satisfying visuals balance and complement the educational content. These videos often feature visually pleasing patterns, repetition, and circular motions. The satisfaction from these elements motivates viewers to understand the science deeper, fostering learning.
• High-performing videos excel at cleverly manipulating physical objects, using them in unexpected and ingenious ways. This subversion of expectations keeps viewers intrigued and engaged with fresh content.
• Visuals are used in high-performing videos to convey the message, allowing viewers to easily follow the narrative while providing necessary explanations.
• High-performing content excels at clear and concise communication. Emphasizing visual and auditory clarity in experiments ensures that viewers comprehend and understand the content effectively, thus extracting its value.

What's the takeaway for you and your content?

There are no boring topics. By studying what makes these science experiment videos go viral, you can apply those insights to your own content strategy.

So try this experiment with your topic and let’s see what happens!