Imagine walking into your favorite coffee shop only to stumble upon a mind-blowing live concert. Or picture yourself rushing through a train station, only to be serenaded by the incredible sounds of Vivaldi. Musicians and performers are capturing the world's attention with their viral videos, amassing millions of views and introducing themselves to a global audience.
What's their secret? It's simple. Armed with just a phone and their instrument, these talented content creators stun and delight unsuspecting passersby, turning their videos into viral sensations, like this video with over 112 million views!
But how do they achieve viral results?
Here's the breakdown:
- They not only capture the musical moment, but also the profound amazement and surprise of the unsuspecting crowd. It's the unexpected treat that leaves everyone in awe.
- By performing in crowded public spaces, the stakes are high and the tension is palpable. Viewers are compelled to keep watching, eager to find out if the performer can pull it off.
- The videos employ a dynamic viewing experience, alternating between close-ups of the performer and far-away shots of the mesmerized crowd. These shots amplify the fluctuations in musical energy and mirror the crowd's reactions.
The lesson here?
It's all about adding those extra layers. In the competitive world of social media, performers are taking to the streets to generate curiosity and capture viewers' attention.
But this concept applies to everyone. Whether you're a performer or not, find a way to inject an element of risk or surprise into your content. It's that extra level that sets you apart from the rest.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
