Rather than focusing on selling your product, shift your approach to creating original content that viewers genuinely want to watch. Once you've gained their attention, only then can you layer in your message.
Still skeptical? Take a look at this viral video.
The reason behind the immense resonance of this advertisement is its ability to tap into the core of our humanity—the longing to feel accepted. Its viral success can be attributed to three essential elements: absurdity, curiosity-building, and an "aha" moment that leaves you craving for more.
Remember, consumers have an inherent aversion to blatant advertisements, so it's best to steer clear of that route. Instead, prioritize content that delivers entertaining value while placing the sales pitch in a secondary role.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
