Let's talk about a viral format that might surprise you. Even though we think fast and flashy videos are the key to going viral, sometimes a simple black and white animation can catch fire, like this one that got 33 million views on Instagram.
Creators like Dan Koe are using a format called Clever Visual Lessons to create thought-provoking, binge-worthy, and shareable content that stands out. But why does it work so well?
Let's break it down:
- It grabs your attention: The combination of narration and visuals keeps you engaged and hooked on the content.
- It makes you think: By challenging assumptions and correcting misconceptions, these videos offer profound insights and expand your understanding.
- It piques your curiosity: By addressing a problem in your life and offering deeper insights, the videos connect with you on a personal level.
- It looks and sounds satisfying: The animation is visually pleasing, and the sound effects create tension and resolution, giving you a sense of satisfaction.
- It's clever: The videos blend unexpected and smart elements, providing entertainment and motivation to absorb and apply the advice.
- It appeals to a wide audience: The videos tackle broad topics that can resonate with a large number of people.
So what's the takeaway for your content?
Sometimes, simplicity is the key. By stripping away the unnecessary frills, you can focus on creating clever content that has the potential to go viral.
Want help with your social media strategy? Connect 1-on-1 with Hook Point's team here to see if we are the right fit to work together.
