Dean Sheremet

If you’re creating cooking videos, you already know: you’re in one of the most crowded and competitive spaces out there.

There are millions of people sharing recipes, techniques, and food hacks across YouTube, TikTok, Instagram, and beyond. While the demand for food content is huge, so is the competition.

Here’s why breaking through is tough:

🔥 Anyone Can Start – With just a smartphone, anyone can film a cooking video. The low barrier to entry means tons of creators are constantly flooding the space with new content.

🍽 Massive Audience, Massive Competition – Food is universal—everyone eats, and many love to cook. That means there’s huge potential to reach people, but also a massive number of creators fighting for attention.

🎭 Endless Content Styles – Cooking content isn’t just about recipes. There are quick how-tos, long-form tutorials, viral food hacks, high-production cooking shows, and everything in between. The sheer variety means you’re not just competing with other recipe creators—you’re competing with every type of food content out there.

Dean knew he had something valuable to share, but the digital landscape was overwhelming. Why did some content take off while other posts barely made a dent?

• He didn’t have a clear storytelling format to showcase his skills effectively.
• His messaging wasn’t connecting with a broad audience.
• Organic reach and engagement were inconsistent.

Without a repeatable structure for creating content, he was stuck in a cycle of trial and error, hoping something would stick.

Hook Point helped Dean take a step back and rethink his entire approach. Instead of just focusing on making “good” content, we helped him create content that was strategic, data-backed, and designed to grab attention in seconds.

Here’s how:

✅ Understanding His Audience Better: Using Hook Point’s Communication Algorithm, we helped Dean see how his messaging was being perceived. This allowed him to tailor his language and storytelling in a way that would resonate with a much larger audience.

✅ Creating a Repeatable Storytelling Format: We worked with Dean to develop a structured, data-driven approach to content creation. With a clear framework in place, every piece of content had purpose and impact.

✅ Optimizing for Virality: By breaking down what works (and what doesn’t) in viral content, we helped Dean refine his style to maximize engagement on platforms like YouTube, TikTok, and Instagram.

Once Dean implemented these strategies, his content started to take off—fast.

🚀 YouTube subscribers grew 10X, with videos consistently hitting 10,000+ views

📈 TikTok following tripled, with 20,000+ average views per video

🔥 Instagram exploded, with his following tripling and videos reaching 100,000+ views each

🎉 Overall, he gained 425,000 new followers and subscribers, and has 19 1-million view videos.

Not only did his engagement skyrocket, but the increased traffic more than covered his investment in Hook Point.

Dean has also won the Hook Point 50 Million Views Award.

More than just the numbers, Dean now has total confidence in his creative process. He can quickly identify what makes a compelling piece of content and bring his ideas to life faster than ever.