Erin Gorrie
Struggling to Stand Out in the Crowded Wellness World?
Goal
Getting more exposureCompany Size
Small-BusinessGoal
Getting more exposureCompany Size
Small-BusinessViews
Followers
Introduction
Muskoka Puppy Yoga owner Erin Gorrie was feeling overwhelmed. With a background in law enforcement turned mental health therapy, she knew the power of a strong online presence. But navigating the complex world of social media was a challenge, even for a seasoned professional. This case study explores how Hook Point helped Erin overcome these challenges and achieve remarkable results.
Background
A Unique Approach to Wellness
Nestled in Ontario, Canada, Muskoka Puppy Yoga offers a one-of-a-kind experience: combining the joy of animal interaction with the benefits of yoga.
Founded by Erin Gorrie, the studio's unique approach was gaining popularity, but the North American yoga market was shrinking.
Erin needed to differentiate her business and attract new participants through innovative online strategies.
Challenge
A Sea of Noise
Erin faced two major hurdles: information overload and time constraints. The constant barrage of social media advice was confusing and ineffective. And as both studio owner and instructor, she needed a content creation plan that didn't add to her stress.
Solution
A Strategic Approach
Hook Point's solution was simple: focus on quality over quantity. We introduced Erin to the Viral Content Model, a structured approach that emphasizes research, analysis, and storytelling. Our creative strategists helped her optimize her class footage and develop a content strategy that truly showcased the unique offerings of Muskoka Puppy Yoga.
Results
The results were astounding. Within days, Erin's content went viral on Instagram, boosting her following and earning her the 50 Million Views Award. Another video reached 40 million views, driving traffic to her landing pages and selling out her classes. Her viral success has allowed Erin to grow her business and open several new locations of Muskoka Puppy Yoga.
Erin now has 46 one-million view videos and seven over 10 million!
“Working with Hook Point has been the most incredible journey. Within eight months my followers have gone from 1,000 followers to over 83,000 and my reach is now up to 28 million. It’s the single best thing I did for my business.”
Summary
A Recipe for Success
Hook Point's strategic intervention was a game-changer for Muskoka Puppy Yoga. By focusing on quality content and storytelling, Erin not only navigated the competitive wellness industry but also achieved sustainable growth and recognition. The systematic approach provided clarity and direction, allowing her to effectively utilize her limited time for maximum impact.
Views
Followers
