Erin Gorrie
How a Small Yoga Studio Went From Flyers on Bulletin Boards to 250M+ Views Worldwide
Goal
Getting more exposureCompany Size
Small-BusinessGoal
Getting more exposureCompany Size
Small-BusinessViews
Tik Tok Followers
Instagram Followers
YouTube Subscribers
Introduction
When Erin Gorrie launched Muskoka Puppy Yoga, she had a bold vision: create a space where people could heal through movement, connection…and puppies. The idea was beautiful. But the visibility? Practically nonexistent.
She was hosting maybe one or two classes a month, with a dozen participants if she was lucky.
Despite her deep background in law enforcement and mental health therapy, Erin found herself battling a different kind of stress, the stress of being invisible in a digital world screaming for attention.
“I had no clue how to market. I was literally walking around town with flyers, pinning them to bulletin boards and hoping someone would show up.”
She knew the idea had legs. She knew the impact was real. But if people didn’t discover her, none of it would scale. And if it didn’t scale, it would stay a side hobby and not the movement she dreamed of.
Challenge
The journey wasn’t always smooth. Erin still had to show up, test formats, film, revise, and reframe her thinking.
But unlike before, she wasn’t guessing.
She had a playbook and a team in her corner.
Hook Point guided her through everything: storytelling, video structure, thumbnail theory, audience psychology. The Viral Content Model turned content from a chore into a lever, and one that scaled her message to millions while freeing up time in the process.
She didn’t need to post every day. She needed to post the right way.
And it worked. Over and over again.
Solution
That changed when Erin found Hook Point.
She was introduced to the Viral Content Model, a data-backed content system used to generate billions of views across Instagram, TikTok, YouTube, and beyond. But what hooked Erin wasn’t just the numbers, it was the clarity.
For the first time, she had a strategy, not just a social feed.
Hook Point’s team helped her identify scroll-stopping hooks, craft formats that resonated emotionally, and turn everyday class footage into powerful viral moments. It wasn’t about being trendy, it was about being intentional.
And within days of launching her new strategy, she saw it.
A video exploded: 40 million views. Then 50. Then more.
“Before Hook Point, I was lucky to get a few thousand views. Suddenly, my phone was lighting up nonstop. It felt unreal.”
Results
In under a year, Erin went from flyers on cork boards to:
- 46 videos with over 1M views
- 7 videos with over 10M views
- 2 videos with over 40M views
- 250M+ total views across platforms
- From 1,000 to 255,000+ Instagram followers
- From 55K to 145,000 YouTube subscribers
- 99,000+ TikTok fans
Multiple sold-out locations and expansion plans underway
“It’s wild. What used to be a weekend hobby is now a business with national reach. Hook Point changed everything.”
She even launched a new book project titled We Have So Much In Common, helping others turn trauma into truth, and truth into connection.
And now she’s part of Hook Point’s group coaching program, continuing her growth with advanced coaching and feedback alongside other creators scaling their message.
Summary
What started as a small-town yoga experiment has become a wellness empire powered by content that connects.
Hook Point didn’t just help Erin go viral. They helped her own her voice, build a system, and scale her mission, without burning out.
This is the power of strategic visibility in a 3-second world.
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Instagram Followers
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