Shadow Cliq
Shadow Cliq implemented our recommendations, and as a result, they posted a video that garnered an impressive 3 million views.
Goal
Expand their reach and increase their visibilityIndustry
Music
Video Views
Followers
Introduction
Shadow Cliq, a hard metal rock band, had a desire to amplify their social media presence, attract top-tier agents, land a high-profile record label contract, and secure invitations to major music festivals. However, despite posting frequently, they were unable to break through with a viral hit.
Background
Shadow Cliq is a cutting-edge hard metal rock band that sought to grow their following and increase their social media presence. The band had a loyal following, but they needed to reach a larger audience to achieve their goals.
Challenge
The specific challenge faced by Shadow Cliq was how to produce a viral hit that would expand their reach and increase their visibility.
Solution
Our consulting agency recommended several short-form social media formats that have a high potential for going viral. We also educated Shadow Cliq on how to analyze those formats and provided the band with clear instructions on what to do and what not to do when producing those formats.
Furthermore, our team conducted detailed research and provided insights on Shadow Cliq's existing social media strategy and how to pivot for a better chance at a breakout viral hit. Our research delved into the specific nuances and performance drivers that boosted those formats and helped Shadow Cliq stand out.
Results
Shadow Cliq implemented our recommendations, and as a result, they posted a video that garnered an impressive 3 million views. This viral video helped them gain a whopping +50,000 new followers, which will greatly benefit them in generating more concert ticket sales and merchandise purchases.
Summary
We helped Shadow Cliq shift their focus from quantity to quality. By teaching them how to produce one viral hit, we helped the band save time and get more visibility from a single post. It only takes one viral video to launch a stronger social media presence and generate more visibility.
Video Views
Followers
