Tanner Leatherstein
From 2,000 to +1,5M followers
Goal
Getting more customersIndustry
EcommerceCompany Size
Small-BusinessLocation
United States
Goal
Getting more customersIndustry
EcommerceCompany Size
Small-BusinessLocation
United StatesFollowers
Organic Views
Introduction
Imagine a really talented person named Tanner Leatherstein. He makes amazing things out of leather. But he had a problem: big, famous brands were selling similar stuff. Tanner wanted to show people that his leather was special and teach them why good leather matters. So, he asked Hook Point for help. He wanted to make friends with lots of people online and show them how cool his leather work is.
Challenge
It's hard to get noticed when you're small and new. Tanner didn't have a lot of money for ads. He wanted people to find him naturally online. But how do you do that? He needed to tell his story and show people why his leather was the best, without spending tons of money.
Solution
Hook Point taught Tanner how to tell stories that people love. We helped him learn how to make videos and posts that people want to share. We showed him how to understand what people like. Here’s what we did:
- Made a Great Story: We helped Tanner tell his story in a way that showed how much he loves leather.
- Tried Different Things: We helped Tanner make different kinds of videos and posts to see what people liked best.
- Used the Right Places: We made sure his videos were perfect for TikTok, Instagram, and YouTube Shorts.
- Gave People Value: We made videos that taught people about good leather.
Results
Guess what? It worked! Tanner’s videos went viral.
• Lots of New Followers: Tanner got over 700,000 followers in just a few weeks - now he has over 2.3 million followers!
• More People on His Website: His website got way more visitors.
• Super Viral Videos:
◦ 94 videos got over 1 million views.
◦ 16 videos got over 4 million views.
◦ Here’s how it broke down:
▪ TikTok: 52 over 1 million, 9 over 4 million.
▪ Instagram: 23 over 1 million, 3 over 4 million.
▪ YouTube Shorts: 19 over 1 million, 4 over 4 million.
More People Buying Product: More people saw his videos, and more people bought his leather.
Summary
We helped Tanner Leatherstein make his message stand out with a compelling story. Millions of people watched his content and, in return, became loyal to his brand. Our strategies translated to a huge income boost for Tanner.
Our approach can serve as a model for other companies that face similar challenges. Understanding storytelling, virality, and human psychology is crucial to creating engaging and effective content on social media.
Followers
Organic Views
