Case Study

Vishen Lakhiani

How Hook Point Helped Mindvalley’s Founder Achieve Massive Growth and Expand its Vision to Upgrade Humanity

Mindvalley, the world’s leading transformational educational platform, founded by Vishen Lakhiani, had a vision to upgrade humanity. With a 20-year plan in mind, Mindvalley turned to Hook Point to boost its expansion and growth.

Vishen Lakhiani, inspired by the vision of a borderless universe from Star Trek, founded Mindvalley to bring together the world’s top educators under one platform to help millions of people experience personal transformation. Mindvalley offers online courses, books, and events to empower people to “step into their greatness.”


Vishen faced the challenge of effectively using social media and storytelling to drive massive growth in their online audience, reach, and revenue. He needed to leverage Hook Points to attract and retain a loyal following that would help them monetize their offerings and achieve their ambitious vision.


To address this challenge, Vishen turned to Hook Point, who trained his internal social media and communication department on the effective use of storytelling to create engaging and shareable content. They developed a comprehensive strategy that focused on creating compelling Hook Points in their social media posts, videos, and other content to capture the attention of their target audience and drive massive growth.


By implementing the Hook Point strategies, Mindvalley achieved impressive results. They increased their video views across their platform to 80 million views in just a few months. Vishen’s Facebook page also saw a significant increase in followers, growing from 500,000 to 2.3 million in the same time period. This loyal following helped Mindvalley to spread important messages and monetize their offerings, driving revenue growth and expanding their reach.

Conclusion & Recommendations

The partnership with Hook Point had a significant impact on Vishen’s business. The strategies and tactics implemented by Hook Point helped Mindvalley achieve massive growth in their online audience, reach, and revenue, enabling them to continue their mission of upgrading humanity. Vishen continues to leverage these strategies in his ongoing efforts to transform education and create a more connected universe.

For other companies in the education industry or any industry looking to achieve similar results, we recommend considering the following recommendations based on Vishen’s experience:

In the fast-paced digital world, engaging and shareable content is crucial. Hook Point can help you achieve this.

Emphasize Storytelling: Storytelling can create an emotional connection with your audience and build a loyal following. Use storytelling techniques in your content to create a compelling narrative that resonates with your target audience.

We’ve got more to tell about our work with Vishen.

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