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Crank Movie

Designing Hook Points to elevate an independent action film starring Jason Statham and drive ticket sales on a limited marketing budget

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  • Established the first-ever YouTube influencer campaign before “influencers” was a common term, engaging the biggest YouTube users at the time to interact with the stars of the film and generate buzz
  • We created strategic Hook Points to generate interest and motivate promotion of a movie that was much smaller than most major action films
  • The film earned a reported $42+ million at the box office with just a $12 million budget and expanded to a sequel that generated additional sales

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