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Katie Couric

Hook Points grabs new audiences for a nationally recognized broadcast journalist

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  • Created a highly unique and innovative strategy to help Katie adapt and expand beyond traditional television to digital through her podcast
  • We used data and testing to develop Hook Points that evoked strong emotional response among online audiences to drive interest in podcast episodes and guests
  • Resulted in 1 billion global platform views, 150 million social media views, 200% increase in social shares, and saved tens of millions of dollars in traffic-acquisition costs while helping to establish Katie’s brand across digital and social platforms

If you’d like to hear more about how we helped Katie Couric,

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